Internet and Wireless Privacy: A Legal Guide to Global Business Practices

location based services


Help your clients take advantage of the latest technologies and still comply with the new privacy laws.
IT Lawyer Eloise Gratton addresses the emerging issues created by the new privacy laws and cutting-edge online and wireless technologies. Help your clients who operate or host websites, are involved in e-commerce or online advertising take advantage of the Internet and mobile technologies while still respecting consumers' privacy.
Topics covered
Website privacy compliance, online advertising, spam and e-commerce privacy issues
the European and North American legal framework
mobile services, tracking technology and privacy issues
translating the legal framework into best business practices
About the Author
Eloise Gratton LL.B., LL.M. practices law in the area of corporate and information technology at Mendelsohn. Before joining the firm, the author acted as Director of Corporate & Legal Affairs for a start-up wireless technology company that developed a wireless infrastructure solutions for a range of Location-based services. Eloise holds a Master in Information Technology Law degree from the University Montreal and is a member of the Canadian IT Law Association. As a member of the Mobile Marketing Association Privacy & Consumer Acceptance Committee, Eloise actively participated in the drafting of privacy guidelines for the mobile marketing industry. Eloise speaks frequently at national and international technology conferences on new media and privacy matters.