Are we there yet? How to navigate wine trails using SATNAV, GPS & LBS

location based services

see Chapter 19 of


Global Wine Tourism Edited by J Carlsen, Curtin University, Australia; S Charters, Edith Cowan University, AustraliaOctober 2006 304 pages
HB 184593170X, £55.00 / $110.00
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Readership
Researchers and practitioners in tourism, hospitality and wine management.

Main Description
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

D Hurburgh, Myriad Research Associates, Australia and D Friend