Handmark Partnering with ViaMichelin to Distribute Guides to Mobile Devices

location based services

Handmark and ViaMichelin have announced a three-year partnership agreement in which Handmark will issue and distribute digital maps, route planning and the two world famous guides, The MICHELIN Guide and The MICHELIN Green Guide, for mobile phones and Smartphones in Europe.

For over 100 years, The MICHELIN Guide has provided recommendations for hotels and restaurants throughout Europe. The wireless version of The MICHELIN Guide puts the best choices in restaurants and hotels at consumers' fingertips no matter where they are.

ViaMichelin also offers exclusive tourist recommendations taken from The MICHELIN Green Guide. The guide will provide instant wireless access to over 22,000 tourist sights in 23 European countries in Europe.