Thursday, May 18, 2006

KDDI and Google Partner to Incorporate Google Search into au EZ Web

location based services


Tokyo, Japan, May 18, 2006 - (JCN Newswire) - KDDI Corporation is pleased to announce its agreement with Google Inc. to incorporate Google's search engine into KDDI's EZ Web Internet service for au mobile phones, beginning in July of this year. The search service, which will synthesize content aimed at both mobile phones and PCs, is the first of its kind in Japan. The adoption of Google's search engine will make EZ Web searches easier while enabling direct access to information sought by users.

The tie-up will lead not only to the improvement of existing search engines, which target content aimed exclusively at mobile phones, but provide an extensive search service that also targets content aimed at PCs. In addition, KDDI's content information management will enable users more direct access to the information they seek. Consider, for example, a search for information about an artist: In the past, a search would turn up links to relevant content in officially designated categories, forcing the user to perform further searches in each category. However, the new service will provide direct access to music, applications, books and magazines, shopping and other information related to the artist.

Additionally, through the use of Google's proprietary search technology, text advertisements based on search terms are displayed alongside search results, enabling the provision of targeted information, including advertisements, that addresses the needs of au users.

Going forward, KDDI and Google will strive for rapid improvement in search functionality, enabling simple and direct access to a wide range of information via mobile phones and in doing so, enhancing their usefulness. Through the development of such innovative services, the partners are seeking to invigorate Japan's mobile Internet market.

Google is a registered trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.



About KDDI Corporation

KDDI (TSE: 9433) is a diversified telecommunication operator formed by the merger of DDI, KDD and IDO in 2000, and is the only domestic company that provides both mobile communication service and broadband service. The number of subscribers to the mobile phone services under the au and TuKa brands is over 24 million, and fixed-line subscribers (MyLine) are approximately 9 million. The 73 KDDI group companies have more than 8,300 and turnover of 2,920 billion yen in 2005. At KDDI, aggressive improvement of the communications environment in preparation for the coming ubiquitous network society is underway and KDDI is aiming to become a "ubiquitous solution company" which provides high value-added solutions. For more information, please visit www.kddi.com.


About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit www.google.com.

Contact:

Sarah Hall
Japan Coporate News, for
KDDI Corporation
sarah@japancorp.net
+81-3-5791-1821



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