Blackberry to Meet Mobile Charge

RIM tells developers to have more fun

BlackBerry is branching out. Beginning Tuesday, Research In Motion will open the BlackBerry platform further by offering developers APIs (application programming interfaces) that allow them to make more interesting lifestyle-oriented applications.




Having customer relationship management software on your smart phone is cool and all, but soon BlackBerry addicts will have access to applications that are far more consumer oriented: apps with embedded audio and video, more location-based services, support for better 3D graphics, and more customizable wallpaper and ringtones.

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