Tuesday, June 13, 2006

SiRF GPS powers New Wireless Handheld from Fujitsu Siemens Computers

location based services

SAN JOSE, Calif., June 7, 2006 – Continuing its quest to location-enable a broad range of portable devices, SiRF Technology Holdings, Inc. (Nasdaq: SIRF), a leading provider of GPS-enabled location technology, announced today that Fujitsu Siemens Computers, the leading European IT provider, has incorporated a single-chip version of SiRF’s flagship SiRFstarIII GPS receiver into the new, Pocket LOOX T Series smartphones. This all-integrated handheld features Windows Mobile, Direct Push e-mail and GSM/UMTS mobile phone technology along with SiRF GPS-enabled location technology to keep mobile work force in touch with their business.“We are very pleased that Fujitsu Siemens Computers has chosen our flagship SiRFstarIII architecture to deliver market leading location and navigation capabilities for its smartphone products,” said Kanwar Chadha, co-founder and vice president of marketing for SiRF. “This platform, from a key mobility player like Fujitsu Siemens Computers, combines a range of innovative features to bring the benefits of location awareness to a mainstream mobile workforce.”“With the Pocket LOOX T Series, Fujitsu Siemens Computers is delivering leading-edge mobile solutions that our customers want,” explained Andreas Thimmel, vice president business clients at Fujitsu Siemens Computers. “We believe integrated GPS is essential in a state-of-the-art handheld. SiRF’s market-leading GPS-enabled location technology makes this possible.”The highly integrated SiRF GSC3f enables Fujitsu Siemens Computers to incorporate real-time, high-performance location awareness and navigation capabilities into a feature-rich handheld device while maintaining its compact size. The GSC3f delivers exceptional sensitivity and extremely fast time to first fix (TTFF) in a compact, 7-mm x 10-mm package that combines a complete A-GPS digital baseband processor, RF front end and 4 megabits of flash memory.The GSC3f product line is supported by SiRFLoc multimode technology and the SiRFInstantFix service. SiRF’s patented SiRFLoc location solution allows networks to move beyond basic “find and locate” applications to support a wide range of location-based services (LBS) such as navigation and real-time routing with minimal network bandwidth requirements. The SiRFInstantFix service eliminates the long wait consumers complain about when first turning on their navigation systems, significantly reducing the start-up wait time for SiRFstarIII-based GPS systems.About the SiRFstarIII ArchitectureAble to track more than 20 satellites, the SiRFstarIII architecture achieves a remarkable TTFF of one second for aided starts in outdoor GSM environments and acquires signals down to -159 dBm, making real-time navigation practical in challenging environments such as urban canyons and dense foliage. Unlike the lengthy sequential search process of traditional GPS architectures, the SiRFstarIII architecture, with the equivalent of more than 200,000 correlators, enables fast and deep GPS signal search capabilities, resulting in significant improvement over today’s architectures that contain a few hundred to a few thousand correlators.About SiRF Technology Holdings, Inc.SiRF Technology Holdings, Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectivity capabilities such as Bluetooth, for high-volume mobile consumer devices and commercial applications. SiRF’s technology has been integrated into mobile consumer devices such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications such as location servers, asset tracking devices and fleet management systems. SiRF markets and sells its products in four target platforms: automotive, consumer electronics, mobile computing, and wireless devices. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices, design centers and research facilities around the world. The company trades on the Nasdaq Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at www.sirf.com.# # #Forward-Looking Statements:Except for the historical information presented, the Company will make certain forward looking statements at this conference, including, but not limited to, statements regarding the anticipated features and benefits of SiRF's products and technology are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “to,” “being,” “possible,” “may,” “addresses,” “designed to,” “provide,” “believe,” and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and should not be considered as an indication of future performance. SiRF’s actual results could differ materially from those discussed in these forward-looking statements as a result of risks and uncertainties, including, among others, demand and market acceptance for our products and those of our customers, the market for GPS-based location awareness, risks associated with the semiconductor industry and other risks and uncertainties discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2005 and from time to time in SiRF’s SEC reports. These forward-looking statements speak only as of the date hereof. We do not undertake any obligation to update forward-looking statements.
Lori Evans (lori@evanspublicrelations.com)Phone: 650-312-8344

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