Points of Interest
Tele Atlas


location based services

With 20 million points of interest (POIs) available worldwide and a database that is consistently updated and verified, Tele Atlas is the industry leader in coverage and accuracy. We continuously test for the quality and precision of the POIs geocoded to our maps from a trusted third party or collected by our field teams. Whether you’re trying to find a specific restaurant, or you need to find the nearest gas station, you can count on Tele Atlas to help you find your way.
Location – As the industry leader in geocoding, our POIs are the most precisely positioned on the market.
Naming – Our POIs are supplied with multiple common names that increase the chances of finding your destination using whatever names you know. They also include brand icons that enable you to identify popular POIs by brand.
Categorization – Our sensible categorization scheme and error-checking processes ensure that you arrive at your intended destination.
Currency – Committed to keeping up with constant geographic changes and to bringing you the most current data possible, we release database updates four times a year.
POI categories include:
Attractions
Automotive
Financial
Food & Drink
Health Care Services
Infrastructure
Lodging
Personal Services
Public Services
Recreation
Shopping
Transportation
Travel
Brand Icon Program
As the market for digital location-based services continues to grow, so do user demands for utility, functionality, and choice. Tele Atlas’ Brand Icon Program adds a greater richness of detail to our dynamic map data, helping participating Tele Atlas data partners satisfy marketplace demands while also delivering highly pre-qualified incremental traffic to a rapidly growing set of businesses.
Brand icons enhance Tele Atlas-powered navigation systems by visually representing the POIs of participating businesses as instantly recognizable logos. Now, mobile consumers can not only pinpoint potential destinations in real time, they can use brand icons to make those choices based on their preferences in food, gas, lodging, and shopping.
As the largest provider of dynamic map data, Tele Atlas delivers brand icons to more navigation applications than any other company. Through our relationships with “best-in-class” businesses, our Brand Icon Program is growing rapidly, providing the foundation for increasingly targeted branding and messaging opportunities in the future. For more information, please contact us at: brandicons@teleatlas.com