location based services

Google Inc. has launched Google Checkout, a checkout process that promises to make online shopping faster, more convenient and more secure for Google users. The service offers an easy and trusted checkout option that enables shoppers to purchase from participating stores with a single Google login. The new Google Checkout also works with Google's search advertising program, AdWords, to help merchants acquire new customers and process all or a portion of their Checkout sales for free. Shoppers can find stores that accept Google Checkout by looking for the Google Checkout icon on AdWords advertisements or whenever they come across the Google Checkout option on a merchant's site. If shoppers want to use Google Checkout, they can create a Google Checkout login right from the merchant's site with a single username and password by entering basic information, such as their contact details, payment preferences, and shipping information, once. When checking out at any store that offers Google Checkout, user can then simply select Google Checkout, quickly complete their transaction with their login information, and avoid the hassle of filling out multiple forms. In addition, shoppers can keep track of their purchase history, including orders and shipping details, in one place. Shoppers can also enhance their security when making purchases through Google Checkout. The service conceals the buyer credit card number and provides reimbursement for unauthorized purchases. And to provide more control over email spam, Google Checkout lets shoppers choose whether or not to keep email addresses confidential or turnoff unwanted email from the stores where they shop. Google Checkout offers a wide range of integration alternatives to make it easy for merchants to provide this new checkout option on their websites. These integration options include cut-and-paste buy buttons, as well as an advanced API that integrates with existing merchant shopping carts and order management systems. Many service providers have already integrated Google Checkout with their commerce platforms, including GSI Commerce, MonsterCommerce, and ChannelAdvisor among others. The service is currently open to all U.S. merchants, whether they advertise with Google or not, and Google is currently working to make the service available to merchants internationally.