Tuesday, June 20, 2006

WAVEMARKET

location based services

A couple searching for a restaurant review on the spot. Friends looking for a trendy meeting place. Singles hoping to meet others with the same interests. Parents trying to ensure the safety of their children. Companies tracking assets out in the field. What do all of these mobile device users have in common?They need real-time information tailored to meet their needs. They need a dynamic user interface that’s easy to use. They need intelligent applications that share and broadcast information in ways not previously possible.They need the power of innovative location-based solutions, and WaveMarket puts that power in the palm of their hands.By turning any mobile device user into an on-location broadcaster, WaveMarket’s platforms facilitate the user friendly collection, sharing and delivery of information. Four years of product development and extensive industry expertise has resulted in location platforms that enable a diverse portfolio of consumer and enterprise applications, and a flexible offering that includes both licensed and hosted products.
Providing a foundation for dynamic consumer and enterprise applications, WaveMarket’s LBS platforms include: MapActive Connect™ recreates the full functionality and ease of use of Internet map sites on a mobile device. WaveMarket uses its own proprietary vector-based mapping format and engine to allow highly compressed maps to be downloaded in real time to mobile handsets, significantly driving increased user adoption and revenues. A comprehensive platform that supports both BREW and Java, MapActive Connect provides intuitive, extensible interfaces for delivering dynamic, location-tagged content on mobile devices. WaveAlert™ is the only platform offering active, as opposed to passive, alerting for increased location accuracy. For the first time, users can be notified when they are near something important to them, like a speed trap or a good friend who happens to be in their neighborhood, and carriers have a platform that solves the tremendous technical challenges required for alerting services. W ith patented algorithms that predict the location of all tracked assets in the network in real time, WaveAlert improves the performance of alerting applications by actively requesting location information from the user’s handset. In addition to dramatically reducing location polling rates and solving the problems associated with launching alert-based LBS, WaveAlert also reduces network costs.
Mobile Marketing Engine turns mobile devices into powerful real-time location-based advertising and marketing tools. With the ability to integrate advertisements and marketing messages into applications and SMS, Mobile Marketing Engine creates new revenue generating opportunities for carriers, and location-based promotional opportunities for merchants. By combining location, timeliness and interactivity, Mobile Marketing Engine provides a complete location advertising solution with compelling economics, requiring no investment yet delivering value to both users and advertisers. With WaveMarket, carriers have an end-to-end solution that includes mobile media content delivery, clearinghouse, analytics, and campaign management. WaveMarket Consumer Applications StreetHive™ is a mobile social network that lets friends locate one another, send messages, and share location-tagged information right from their mobile devices. By combining elements of messaging, location services, blogging and social networking, StreetHive turns mobile handsets into location-enabled broadcasting and viewing devices. On the web, StreetHive.com is a free service that combines social networking and geographic location tagging for user-designated members or the entire community.
Family Finder gives mobile subscribers accurate information regarding the location of family members via the web or mobile phone, and efficiently alerts them if children or elderly loved ones leave a pre-specified “safe-region.” Family Finder’s easy-to-use interactive maps can be accessed from both a desktop and mobile devices.
Navi.Me is the only mobile phone navigation service that offers the flexibility and convenience of interactive maps . By allowing users to plan routes, get directions, and locate themselves on an interactive handset map, Navi.Me delivers an accurate, easy-to-use location service on-demand. Users can request a location and routes and receive text directions, a static map or an interactive map in return.
Near.Here is the only mobile mapping service with interactive maps to help users find a business and driving directions. Users can use Near.Here to request a location fix and instantly find nearby points of interest, including restaurants, gas stations, and ATMs, and instantly access directions for greater convenience.
WaveMarket Enterprise Applications Resource Finder is a comprehensive solution that enables enterprises and fleet managers to manage mobile assets. WaveMarket’s enterprise application automatically notifies managers when assets, either individually or as a group, have left from or arrived at any pre-set location. In addition to incorporating the management tools enterprise customers demand, such as reporting capabilities, location monitoring and history, and the creation of spatial geo-fences, Resource Finder’s easy-to-use interactive maps can be accessed from both a desktop and mobile handsets.

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