LOC-AID® People Named Best LBS Application at BREW® 2006 Conference
Boca Raton, FL – June 14, 2006 – LOC-AID Technologies Inc., a leader in location-based services (LBS) and innovator of end-to-end location aggregation, is pleased to announce that its LOC-AID People was named the Best LBS Application at the BREW 2006 Developer Awards ceremony held on June 1 during the BREW 2006 Conference in San Diego. The award adds to the accolades garnered by this application, which won the 2005 NAVTEQ Global LBS Challenge™ Peer-to-Peer category at CTIA last year.“This is powerful validation of our vision to bring location to peer-to-peer and community applications,” said David Allen, VP of Marketing for LOC-AID Technologies. “We believe in differentiating ourselves through our approach to applications; multiple location functions are bound together into a flexible suite of tools that subscribers can tailor and incorporate into their daily routines.” LOC-AID People was developed for QUALCOMM’s BREW solution and provides subscribers a suite of “solo” and interactive LBS functionality, including “find me” (with integrated points of interest), as well as friend-finder, “follow-me” location history, geo-fencing, alerting and messaging (geo-FAM™). Formal and informal social groups such as friends, families and enterprises enjoy flexible access to these functions through Web, SMS or handset-based applications. “Subscribers are becoming increasingly location-savvy through the use of personal navigation devices and phone-based navigation applications,” Allen continues. “Now that people understand that mobile phones have the power to generate a position fix, it won’t be long before they’ll come to expect that same device to deliver services that help them stay connected with others. LOC-AID People addresses our basic human desire to know who - as well as what - is around us.” “We chose the BREW solution for a quick and complete implementation of feature-rich applications for the mobile community,” Allen notes. “The tight integration of the BREW application environment with the chipset functionality delivered by gpsOne™ takes LBS application performance to the next level. The ease of deployment and monetization of BREW content across a global network of operators promises LOC-AID the opportunity of a high return on our development investment.” “QUALCOMM congratulates LOC-AID Technologies on winning the Best LBS Application category in the BREW 2006 Developer Awards,” said Mitch Oliver, vice president of solutions and marketing for QUALCOMM Internet Services. “We believe LBS has become an important feature for relevance and the personalization of mobile applications and content. LOC-AID Technologies has been one of the pioneers in the LBS space and their LOC-AID People application reflects the company’s innovation and commercial experience.”The BREW solution drives the discovery and delivery of data services. BREW subscribers benefit from several offerings, which include: uiOne™ for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne™ for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne™ for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. QUALCOMM offers this comprehensive set of BREW offerings to meet the needs of companies delivering mobile products and services around the world.About LOC-AID TechnologiesLOC-AID, based in Boca Raton FL, has developed a suite of award-winning location-based services (LBS) solutions, which include Friend Finder, Social Networking, Gaming and Workforce Management, as well as creating the first fully integrated LBS aggregation Gateway. LOC-AID's current LBS offerings are available for download through the Telefonica (Movistar), Iusacell and Unefon networks, and will launch in the U.S. in 2006. LOC-AID’s winning suite of LBS applications also includes the innovative LOC-AID Treasure, which recently won the Entertainment and Leisure category of the 2006 NAVTEQ Global LBS Challenge™. For more information, visit www.loc-aid.net. QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. gpsOne, uiOne, deliveryOne and marketOne are trademarks of QUALCOMM Incorporated. LOC-AID is a registered trademark of LOC-AID Technologies Inc. All other trademarks are the property of their respective owners.
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