The Coming Wave Of Mobile Location Services

location based services
The Coming Wave Of Mobile Location Services The time is ripe for wireless operators to leverage the power that GPS-enabled devices and 3G wireless networks bring to mobile experiences. The recent advent of Web 2.0 search applications such as Google Local, Windows Live Local and Yahoo Maps have ushered in a new awareness of the benefits of localized content and communication. Location has emerged as a key enabler that will transform the web and mobile web. Through location services, the web is no longer a place where subscribers just view static portal content. It becomes a personalized and localized experience that brings geographic context to each subscriber as they discover content, communicate and share their experiences with colleagues, friends and family.Together, GPS chipsets, location-based applications and next generation mobile AJAX clients lay a collective technology foundation for operators to capitalize on the benefits of new location opportunities. Products and technologies such as Openwave location-based applications and Openwave® Mobile Integrated Dynamic Application System (MIDAS), an AJAX-based mobile client, empower subscribers with new capabilities. As a result, subscribers can communicate better through location-aware phone books and use local search capabilities to discover nearby merchants via sponsored advertising. They can also add layered capabilities such as location-stamped photo collections, online collaboration and turn-by-turn navigation. With MIDAS, these once standalone applications are now presented as a unified, horizontal service experience that allows operators to focus their resources efficiently as they develop their location portfolio.The time is now for operators to invest in their location-based services strategies. Openwave stands ready to assist, offering a complete end-to-end suite of Location-Based platforms, applications, strategic consulting and professional services that will usher in the new era of contextual content and communication services. For more information, contact John Trobough or visit www.openwave.com/location.