The Future of the 3G Mobile Applications Market in Indonesia Depends on the Ability of Operators to Provide Content Consumers Are Willing to Pay For

location based services

DUBLIN, Ireland--(BUSINESS WIRE)--May 4, 2006--Research and Markets ( http://www.researchandmarkets.com/reports/c36489 ) has announced the addition of Indonesia 3G Mobile Services Market - Subscriber Interest and Market Analysis to their offering.

PT Telekomunikasi Seluler (Telkomsel), PT Indosat and PT Excelcomindo Pratama won the government's first tender for 3G licenses in February. This new research report provides an analysis of the coming 3G mobile applications market in Indonesia. The future success of 3G in the Indonesia will depend upon network operators being able to offer content that consumer's desire and are willing to pay for. A few of the key questions to be answered in the report include:

-- Which 3G services will likely generate the greatest revenue?

-- How does the Indonesian consumer perceive some of more popular
3G applications?

-- What 3G applications are likely to succeed or fail in
Indonesia?

-- How do Indonesia consumers currently purchase 2.5 services?
The author believes that operators must not simply focus on ringtones or video-clips, but an array of media rich applications must be deployed to capitalize on the different revenue streams available. And it is not just network operators that will benefit from 3G services, but the games developers, Application Service Providers, and leading content and media providers.

This report clarifies the potential market for 3G services in the Indonesia market, and explores from a consumer point of view, the likely take-up and acceptance of 3G applications. This report is over 40 pages, and is full of charts, graphs and analysis on how the market for 3G services in the Indonesia will unfold.

This report is targeted for:

-- Heads of Content Development

-- Application Developers

-- Mobile Entertainment Content Providers

-- Vendors

-- Handset manufacturers

-- Portals

-- Mobile Operators

-- Media Companies

-- Marketing Companies

Topics Covered

Chapter 1. Introduction and Executive Summary

Background

Current Situation

Mobile Subscriber Forecast to 2012 by Platform

Percentage Growth in Mobile Subscribers - Outlook to 2012

Mobile Penetration - Outlook to 2012

Market Share of Mobile Operators

ARPU Achievements

Prepaid Usage

Current 3G Environment

Pathetic Fixed Broadband Coverage

3G Licenses

Outlook

Chapter 2. Demographics and Economic Outlook

Chapter 3. Mobile Competition - Analysis of the Cellular Operators

Chapter 4. Forecast for 3G Services in Indonesia
Current Environment - Learning from the 2G Mobile Applications and Value Added Services

Current Environment - 2G Mobile Data Revenue Growth

Where Indonesia Mobile Users Get Their Mobile Data Content

Purchase Sources of Mobile Data Content

Mobile Content - Desires and Frequency of Use
Current Environment - Frequency of Purchase of Mobile Application Services

Current Environment - Most Popular Ringtone Genres

Current Environment - Appeal of Mobile Java Game Genres

Current Environment - Appeal of Wallpaper Genres

Current Environment - Most Popular Ringtone Downloads

Importance of Viral Marketing for New Mobile Content
Expected Success of 3G Applications in Indonesia - Results of APRG's Consumer Survey

-- Video Conferencing

-- Location Based Services

-- Navigational Aids - Public Transportation

-- Navigational Aids - Driving Assistance

-- Instant Messaging

-- Video Downloads

-- Music Downloads

-- Internet Connectivity

-- Mobile Gaming

-- Watching Live Broadcast TV

-- Summary - "Most Likely to Succeed"

Methodology

Forecasting

Survey Demographics

Notices

List of Figures

For more information visit

http://www.researchandmarkets.com/reports/c36489

CONTACT: Research and Markets
Laura Wood
Fax: +353 1 4100 980

press@researchandmarkets.com

SOURCE: Research and Marke