location based services
okyo, Japan, January 26, 2006
GeoVector Corporation (www.geovector.com) and CyberMap Japan (brand name Mapion) (www.mapion.co.jp) today announced the immediate availability of Mapion Local Search for mobile phones in Japan.
With Mapion Local Search, users can now walk down the street anywhere in Japan and point at over 700,000 objects such as buildings, shops, restaurants, banks, historical sites and instantly retrieve information on what they are looking at or find what they are looking for just by pointing their phone. Just like one uses a mouse to click on an object on a computer screen and retrieve information, now users can Click on the Real World® using their mobile phone.
Mapion Local Search combines Mapion’s POI (Point of Interest) information on objects all over Japan (including map data) with GeoVector’s pointing based technology and spatial search engine to give Japanese users the world’s first personal local search. According to Takehiko Murata, President of CyberMap Japan “Mapion Japan is always searching for pioneering technologies to improve our user experience and incorporating GeoVector’s technology allows us to give users an experience available nowhere else in the world and an advantage over our competitors.”
“Japanese mobile users demand the most innovative technologies and we see this as an opportunity to give them their first look into the future with personal local search.” said John Ellenby, president of GeoVector. “Soon users will be pointing their mobile phones at restaurants and getting reviews, pointing at billboards and going directly to the advertiser’s mobile site for shopping, pointing at a movie poster and buying a ticket, playing a game by pointing at your friends, the potential is enormous.”
The service, initially launched over the KDDI network and available for users to download on W21S phones, will be available to a variety of additional models this winter.
About GeoVector Corporation
Headquartered in San Francisco, USA GeoVector develops of a range of solutions focused on location-based services and tools for wireless communications manufacturers, wireless service providers, and mobile content developers. Supported by significant intellectual property, the GeoVector search engine technologies provide the foundation for new community, gaming, advertising and other location sensitive applications. GeoVector allows mobile web services to be attached to any object and launched just by pointing at them. From services like one click calling of the object ‘Point to Call®’ to M-commerce transactions with ‘Point to Buy®’.
About Mapion
Headquartered in Tokyo, Japan Mapion, with over 700,000 page views per day is Japan�s number one mapping search service in Japan. And with over 200 enterprise customers including Starbucks, ANA, Ford, NEC, and Panasonic, Mapion is also Japan�s number one mapping ASP service. Mapion�s service is nation-wide in Japan and is ubiquitous across PC�s, PDA�a and all of Japan�s mobile operators. Mapion�s shareholders include Toppan, NTT East, Dentsu, Yahoo Japan, and Sharp.
Contacts:
| Japan Patrick Bray GeoVector KK Ark Mori Building 12-32, Akasaka 1-chome Minato-ku, Tokyo 107-6006 Japan Office +81-3-4360-8298 patrick@geovector.com | Asia Pacific Arron Judson GeoVector, Asia Pacific Level 27, PWC Tower, 188 Quay Street Auckland 1001, New Zealand Office +64-9-303-1234 arron@geovector.com |
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