``Sendia WorkSpace Locator -- Powered by Tierravision'' Named Semi-Finalist in NAVTEQ Global LBS Challenge(TM)

SANTA MONICA, Calif.--(BUSINESS WIRE)--March 28, 2006--Sendia Corp., a leading wireless business application platform company, and Tierravision Inc., developer of advanced location-based services (LBS) technology for wireless enterprise devices, announced today that the "Sendia WorkSpace Locator -- powered by Tierravision" application, developed by Tierravision, has been named a North American semi-finalist in the Business Applications category for the NAVTEQ Global LBS Challenge.
Organized by NAVTEQ (NYSE:NVT), a leading global provider of digital map data for location-based solutions and vehicle navigation, the NAVTEQ Global LBS Challenge will announce award winners at the CTIA Wireless show in Las Vegas on April 6, 2006. "Sendia WorkSpace Locator -- powered by Tierravision" is one of four solutions chosen as semi-finalists in the business category. Forty entrants were submitted for the Challenge overall.
"`Sendia WorkSpace Locator -- powered by Tierravision' significantly enhances the productivity of sales and service reps on the road," said Alex Klyce, president and chief operating officer for Sendia. "The Tierravision application has been integrated with Sendia's award-winning `WorkSpace CRM for salesforce.com,' which will allow salesforce.com users to look up contacts from the road and obtain maps and driving directions to one or more contacts or accounts based on criteria set by the user. This increases mobile user's productivity even further."
"With Tierravision's flexible mobile mapping solution, we were able to quickly integrate our patented mobile mapping technology with Sendia's `Workspace CRM for salesforce.com' application," said Will Cooper, Ph.D., president and CEO of Tierravision Inc., based in La Jolla, Calif. "`Sendia WorkSpace Locator -- powered by Tierravision' gives mobile business professionals access to a fully featured, location-based enterprise solution. Locator users can quickly and conveniently map out multiple customer addresses and find nearby businesses as well as track other Locator users on their wireless devices, fulfilling a critical business need."
About "Sendia WorkSpace Locator -- powered by Tierravision"
"Sendia WorkSpace Locator -- powered by Tierravision" is a fully featured, certified enterprise solution that runs on a wireless handheld device and gives mobile users of Sendia's "WorkSpace CRM for salesforce.com" access to a wide range of location-based services, including :
-- Multiple Location Mapping -- Display multiple salesforce.com addresses (Contacts, Accounts, Opportunities, Leads) on a map relative to the user's current position.
-- Directions -- Get turn-by-turn driving directions and display a graphical route map to/from a CRM address to another location.
-- Address Book Lookup -- Map an address directly from the wireless handheld contact address book.
-- Local Lookup -- Find local businesses and other points of interest (e.g., banks, hotels, Starbucks, Fedex, Kinko's, etc.).
-- Favorites -- Save favorite contact address locations for quick recall.
-- People Finder -- See the locations of friends, colleagues and employees.
-- Show Me/Meet Me -- Send the location of your current position or any other location to a friend or colleague.
-- Database Mapping -- Import and display an entire database of addresses locations on a map.
About the NAVTEQ Global LBS Challenge
The NAVTEQ Global LBS Challenge is a developer challenge created to catalyze growth in the location-based services industry by bringing together the key players in the LBS/wireless value chain. From wireless business applications to sports, travel and security, integrating the accuracy and richness of NAVTEQ digital map data facilitates the timely evolution of the next wave of location-based innovations using wireless technology.
For more information about the NAVTEQ Global LBS Challenge, please visit www.lbschallenge.com.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 1,900 employees located in 131 offices in 23 countries.
About Tierravision
Tierravision Inc. is a leading developer of LBS solutions for wireless enterprise handhelds, such as the RIM BlackBerry(R), Palm Treo(TM) and Windows Mobile(TM) devices. The company was formed in January 2000 and is located in La Jolla, Calif., just north of San Diego. The founders bring over 25 years of combined experience in software and wireless systems development.
Tierravision has developed advanced wireless mapping technology that offers enterprise application developers rapid and flexible LBS integration for their enterprise solutions. Tierravision's patented map data processing, segmentation and intelligent caching technology deliver efficient downloading and display of street maps on wireless handheld devices. Tierravision's advanced enterprise solutions are enterprise certified by Cingular Wireless.
To find out more about Tierravision's advanced wireless mobile enterprise mapping solutions, visit www.tierravision.com.
About Sendia
Sendia Corporation develops and markets software that extends existing enterprise applications to wireless handheld devices such as the RIM BlackBerry(R), Palm Treo(TM) and Windows Mobile(TM) devices. Sendia's mission is to make wireless solutions work flawlessly for the business user. The company's Wireless WorkSpace technology extends the core functionality of virtually any business application to the handheld device. Sendia's advanced mobile application server, centralized management system and device-side smart-client enable rapid development, deployment and management of secure wireless applications fully integrated into business back office systems.
Sendia is focused on driving user adoption together with enterprise application vendors and by building strong partnerships with leading vendors such as salesforce.com. Available in hosted and on-premises editions, Sendia-powered applications are fast, easy to use and reliable wireless solutions that customers trust to get the job done.
To learn more, visit www.sendia.com. With Sendia, wireless works.
-- Sendia is a registered trademark of Sendia Corporation, Santa Monica, Calif. Other names used may be trademarks of their respective owners.
-- Tierravision is a registered trademark of Tierravision Inc, La Jolla, Calif. (C)2006 Tierravision. All rights reserved.
-- NAVTEQ and Global LBS Challenge are trademarks in the U.S. and other countries. (C)2006 NAVTEQ. All rights reserved.