Redknee Protects Wireless Subscribers' Privacy Concerns With Industry First Solution

TORONTO, March 28 /PRNewswire/ -- Redknee Inc., a leading provider ofinnovative infrastructure software that monetizes and personalizes servicesand content for mobile users, today announced the general availability of itsUnified Profile Server (UPS) for mobile network operators worldwide. UPSprotects privacy concerns, allowing users to retain control over theirwireless identity and have a higher comfort level with trying and using newmobile services more often. Eliminating this usage barrier, UPS paves the wayfor adoption of next generation wireless data services, while addressingcurrent legal and future regulatory requirements. "We see an enormous opportunity in the mobile market for data services,"said Roger Entner, vice president, Wireless Telecoms, Ovum. "The biggest holein the mobile network operator offering is the lack of guaranteed privacy.Users want to control access to and use of their personal information to avoidthe type of trouble the theft of credit data is posing on the Internet." Redknee's UPS alleviates the fact that many users feel their identity maybe threatened from using personalized services. In a public opinion poll byForrester Research, 43 percent of respondents felt that location-basedservices would threaten their privacy. "Redknee's Unified Profile Server (UPS) solution brings reality to thenext generation of personalized services, positioning mobile network operatorsto increase their value of each subscriber, resulting in increasedprofitability and decreased churn," said Lucas Skoczkowski, CEO of Redknee."UPS enables operators to put subscribers at the center of the servicestrategy -- everything that a subscriber has done to date, helps improve theirservice experience in a real-time fashion, while protecting their privacy andallowing permissive marketing." Redknee's UPS solution provides subscribers with a convenient single sign-on and at the same time alleviates privacy concerns for next generationpersonalized services such as location-based services (LBS) and presence byempowering users to control when, where and who sees their identityinformation and under what permissions. For example, one subscriber requestingemergency roadside assistance may share on a one-time-only basis theirlocation while another subscriber elects to share their shipping address to ashipping company for an off-net purchase. Redknee's UPS helps operators build user confidence, boosting usage ofvalue-added services through personalization. By federating a subscriber'spermissions and identity across the network into one easy to manage spot, UPSenables operators to act as a trusted and secure broker to add value to thirdparty enterprises and affiliate services by sharing information in a secureand permissive fashion. Redknee will be at CTIA Wireless, booth 5739, in Las Vegas, April 5 to 7,2006 to discuss their UPS solution. To make an appointment with Redknee atCTIA Wireless please contact Jan Tarzia at (831) 440-2404 or emailjan@nadelphelan.com. About Redknee Twenty-six of the world's leading mobile operators depend on Redknee'sproven infrastructure software to deliver value-added services and content toover 207 million subscribers. The converged revenue engine enables operatorsto quickly bring to market personalized voice, messaging and content servicesin real-time. Redknee allows operators and brand owners to maximize theirdifferentiation and revenue while reducing expenditures by integrating withexisting environments. The subscriber experience is improved with Redknee'sself-care, loyalty, and analytics that deliver the content and servicessubscribers want when they want them. For more information, visithttp://www.redknee.com. Contact: Jeff Popoff of Redknee, +1-408-997-1897, orjeff.popoff@redknee.com; or Jan Tarzia of Nadel Phelan, Inc., +1-831-440-2404,or jan@nadelphelan.com, for Redknee.