WaveMarket Launches Location Based Services With Aliant

portable navigation device

Fourth International Deployment Increases WaveMarket's Family Locator Market Share
EMERYVILLE, Calif., Sept. 4, 2007 (PRIME NEWSWIRE) -- WaveMarket (www.wavemarket.com), a leader in mobile location-based search and services, today announced that the company's Family Finder and Asset Tracker has officially launched with Aliant, Atlantic Canada's leading information and communications technology provider. WaveMarket's Family Finder technology, branded Seek & Find, offers parents the peace of mind to locate their children from any Internet connection. The WaveMarket Asset Tracker, branded GoTrax(tm) on the Aliant network, enables employers to manage their fleet more efficiently and identify the location of employees.
"WaveMarket is pleased to partner with Aliant to offer its customers our Family Finder and Asset Tracker services," said Tasso Roumeliotis, CEO of WaveMarket. "Aliant is a leader in wireless and Internet technologies. WaveMarket is excited to partner with them in providing innovative family location and asset tracking technologies for the first time in Atlantic Canada."
The Seek & Find service marks WaveMarket's fourth commercial deployment of its industry-leading family location solution, having previously launched with Bell Mobility, Sprint Nextel, and Vivo, Latin America's largest mobile carrier. Using the WaveMarket service, Aliant customers are able to locate their children on-demand and set up regular location checks, so parents may be notified that a child has arrived to school safely or is home by curfew.
WaveMarket's Asset Tracker, which powers GoTrax(tm), gives employers the ability to locate their employees. The tool makes dispatching employees to appropriate customer locations more efficient, saving both time and money. Additionally, employers can set up 'zones' on a map so that they will receive notifications whenever an asset enters or leaves the zone.
"Demand for our Family Location service continues to grow globally at a rapid pace. Parents are becoming more aware and excited about the value of GPS technology which is already integrated into a huge number of mobile handsets," said Roumeliotis. "We believe that this market has enormous potential and are thrilled to continue to work with carrier partners, like Aliant, to deliver this valuable service to their customers."
About WaveMarket
WaveMarket Inc., headquartered in Emeryville, Calif., is a world leader in mobile location-based search and services, offering a software product suite that includes both white-label solutions and mobile platform components. White-label solutions include WaveMarket's industry-leading family finder, search, and asset tracker services, with more than a half-dozen commercial deployments in the United States, Canada, and Latin America. WaveMarket's mobile platform components include turn-by-turn navigation, mobile social networking and dynamic tiled mapping, all designed to be commercially deployed with partner brands such as the WaveMarket-designed and engineered Ask Mobile GPS. Marketing to brands and mobile carriers in the United States, Europe and Asia, WaveMarket's customers include top tier North American carriers Sprint Nextel, Cingular, Bell Mobility of Canada, and SK Telecom, South Korea's leading wireless carrier. Founded in 2000, the company is financed by a group that includes Draper Fisher Jurvetson, QUALCOMM Ventures, BlueRun Ventures (formerly Nokia Venture Partners), Intel Capital, and Mitsui Ventures. For more information, please visit http://www.wavemarket.com.
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