Sunday, September 09, 2007

NAVTEQ Traffic RDS(TM) Announced as a Standard Lifetime Service in all '08 Mercedes-Benz S&L-Class


location based services


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>CHICAGO,IL -- NAVTEQ Corporation , a leading global provider of digital maps for vehicle navigation and location-based solutions, has announced with Mercedes-Benz USA (MBUSA) that NAVTEQ Traffic RDS (Radio Data System) is now available as a standard, lifetime traffic service in all 2008 Mercedes-Benz S-Class and CL-Class automobiles. This marks the first lifetime traffic service offering by an automotive manufacturer delivered via NAVTEQ Traffic RDS, and included as a standard feature with navigation. The 2008 Mercedes-Benz S-Class and CL-Class are now available for sale at U.S. dealers.NAVTEQ Traffic(TM) provides automotive manufacturers, in-vehicle service providers, Web and wireless application developers with real-time flow, incident and construction data for 79 U.S. and Canadian DMAs (Designated Market Areas). NAVTEQ Traffic RDS service is currently available in 50 North American DMAs, including Toronto, Canada. The service gives drivers notice of scheduled roadwork and real-time incidents, along with local weather-related issues. In addition, up-to-the-minute traffic flow, including average speed, delays, and drive time information for the nation's busiest roadways, gives drivers an edge in planning their initial route and rerouting in advance of unexpected congestion."Mercedes-Benz is pleased to offer NAVTEQ Traffic RDS as a standard navigation feature on the 2008 S-Class and CL-Class," said Bernhard Glaser, general manager, Product Management for MBUSA. "NAVTEQ's accurate, timely, and personally relevant traffic information will give our customers a distinct navigation advantage and a greater sense of control in selecting the most efficient routes based on traffic conditions.""Mercedes-Benz's selection of our Traffic RDS service marks another milestone for NAVTEQ Traffic, which leads the market in real-time traffic information delivery to in-vehicle navigation systems via satellite and RDS communication technologies," says Howard Hayes, NAVTEQ Vice President of Dynamic Content Services. "NAVTEQ has a long-standing business relationship with Mercedes-Benz, and we are proud to extend our services to include this valuable offering to their customers."NAVTEQ Traffic is the leading supplier of traffic information to in-vehicle navigation systems in North America, available in nineteen (19) vehicle models.About Mercedes-Benz USAMercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz products in the United States. In 2006, MBUSA achieved an all-time sales record of 248,080 new vehicles, setting the highest sales volume ever in its history and achieving 13 consecutive years of sales growth. More information on MBUSA and its products can be found on the Internet at http://www.mbusa.com.About NAVTEQNAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has over 3,000 employees located in 168 offices in 30 countries. NAVTEQ is a trademark in the U.S. and other countries. (C) 2007 NAVTEQ. All rights reserved.
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