NAVTEQ to present at China location based services summit
Presentation to Highlight Mapping's Contribution to LBS Enhancement(Full text of a statement. Contact details below.)Chicago, Illinois (ANTARA News/PRNewswire-AsiaNet) - NAVTEQ (NYSE:NVT), a leading global provider of digital map data for vehicle navigation and location-based solutions (LBS), will present at this year's China Location Based Services Summit in Beijing on September 5-6, 2007. The presentation, "Mapping's Role and Value to Enhancing LBS," will be delivered by Marc Naddell, Vice President, Partner and Developer Programs, and focus on the future of map data content and the impact it will have on the LBS applications of tomorrow."We are currently in the midst of an LBS revolution in which an endless array of data can provide us with customized information about our surroundings based on time, location and personal preference," said Naddell. "As such, the availability of rich, high-quality map content such as NAVTEQ's is going to play a key role in shaping the future of LBS applications."Traffic, gas prices, enhanced points of interest, satellite imagery and a variety of user-generated content are just a few examples of the type of data being utilized to create new and noteworthy LBS applications. This growing movement is evident in the Asia-Pacific region, where interest in location-based services continues to surge as digital map coverage expands throughout the area. NAVTEQ's map coverage of Asia-Pacific is quickly expanding and already extends to Australia, China (through our joint venture with NAV2) including Hong Kong and Macau, Taiwan, South Korea, India, Malaysia, Singapore and Thailand.Also fueling the growing interest of LBS development in Asia-Pacific is the vast number of wireless developers in the region. According to a 2006 Evans Data Corporation study, nearly 40 per cent of the world's wireless developers reside in the Asia-Pacific area. The richness of developer talent was one reason NAVTEQ decided to extend this year's NAVTEQ Global LBS Challenge(R) to include the Asia-Pacific region. This global program challenges application developers around the world to build innovative location-based services that work with mobile phones and/or wireless handheld devices using dynamic positioning technology and NAVTEQ(R) maps. Registration for Asia-Pacific participants officially begins October 29, 2007, and an awards ceremony announcing Asia-Pacific winners will be held at CommunicAsia in June 2008 in Singapore. "'Location' is really about finding value across a variety of markets in parallel with a movement towards wider wireless enablement," said Naddell. "The Asia-Pacific region's increased enthusiasm for location-based development reflects the trulyglobal nature of the LBS movement, and NAVTEQ is pleased to contribute to its expansion."For more information about the NAVTEQ Global LBS Challenge,visit: http://www.LBSChallenge.comAbout NAVTEQNAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has over 3,000 employees located in 168 offices in 30 countries. NAVTEQ is a trademark in the U.S. and other countries. (C) 2007 NAVTEQ. All rights reserved. This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects," "anticipates,""intends," "plans," "believes," "seeks," "estimates" or words of similar meaning. The statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under "Item 1A. Risk Factors" in each of the Company's most recent Annual and Quarterly Reports filed with the Securities and Exchange Commission.Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document.CONTACT: Jennifer Schuh of NAVTEQ,+1-312-894-3913,jennifer.schuh@navteq.com; orBob Richter,+1-212-802-8588,bob@richtermedia.com,for NAVTEQPhoto: NewsCom:http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGOAP Archive:http://photoarchive.ap.orgPRN Photo Desk:photodesk@prnewswire.comWeb site: http://www.navteq.comhttp://www.LBSChallenge.comSOURCE: NAVTEQ
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