Monday, February 27, 2006

TomTom finds its coffee at Dunkin� Doughnuts | GPS Lodge.com: "TomTom announced that it has incorporated the Dunkin� Doughnuts franchises into its Point of Interest (POI) database for its GPS products. This means adding over 4,400 Dunkin� Doughnut outlets and over 2,700 Baskin-Robbins outlets nationally. That�s a lot of doughnuts and ice cream outlets. So if you have a TomTom unit and go to the Plus services area of their website, you�ll be able to download the Dunkin� Doughnut�s POI database onto your unit.
So, the GPS Lodge is based in Massachusetts (where I swear they have half the Dunkin� Doughnut�s franchises) just like TomTom�s US offices, and the headquarters of Dunkin� Doughnuts, so we don�t see it as a surprise that these two companies struck a deal. Up here in Massachusetts, you can�t drive too far without seeing a Dunk�s, as most people affectionately know it, and often times you see them almost across the street from each other. Don�t think that people are buying doughnuts only there, as only a small fraction of their revenue is from the delicious little delights � oh no, the revenue comes from the coffee. A lot of people are pretty rabid fans of the coffee from Dunk�s so it�s no surprise that people would rely on their GPS to find their Dunk�s Coffee. Chances are that Jocelyn Vigreux, President, TomTom USA passes by a few Dunkin� Doughnut�s on the way to work.
John Gilbert, VP of Marketing for Dunkin� Donuts commented, �We continually strive to make Dunkin� Donuts chains more accessible to our on-the-go customers who rely on their daily cup of coffee. Because TomTom is becoming a household name in navigation, we see fantastic exposure and opportunity in having our corporate logo appear on everyday driving routes of TomTom customers.�
TomTom is always happy to serve their customers, and the downlo"

location based services LBS

No comments: