Wednesday, February 22, 2006

GREATBIGBLUE Harnesses Growth Of Mobile Location Services | Telematics Journal

BlueFinger, UK based global leader for innovative marine, asset and vehicle location and information services, recently launched its new Partner Program. Greatbigblue is offering value-added resellers (VARS), Dealers and systems integrators the opportunity to capitalize on the continued growth in the mobile location based services market.

Partners will be able to capitalize on selling the high margin vehicle and asset management greatbigblue product range. The new portfolio includes a PC based offering called "greatbigblue Desktop", and an internet based solution “greatbigblue Web”.

Kevin Jones Sales Director for Vehicle Telematics, said: “We understand that one size doesn’t always fit all, and the beauty of our greatbigblue Desktop solution is, that we can take the off the shelf product, and customise it to meet individual customer needs, therefore actually giving them what they want.”

Greatbigblue offers partners the opportunity to sell to the ever increasing market of mobile workers. The reasons to buy are various, from legislative compliance of ‘Duty of Care’ and ‘Working Time Directive’ laws, through to more commercial reasons, of increasing productivity and reducing costs, each can be used to prove a return on investment and aid in increased profits for all end users.

Systems integrators, in particular, will benefit from the opportunity to integrate asset tracking with business systems and processes such as supply chain management, quality assurance, HR and field force optimization systems. Efficiencies in multi-company value chains will be unlocked, as real-time information on the status of people and products are made available. Thus decisions can be made based on facts not fiction.

Brian Martin, Channel Manager, greatbigblue, said: “For some time, we have provided vehicle tracking and asset management services direct to Small-to-Medium Enterprises, Blue-chip Corporations and Governments. As a result, our technology is proven and we are well placed to benefit from the growth in Mobile Location based Services, as predicted by analysts such as Gartner. Now we are looking forward to working with a national network of successful partners to harness these opportunities together”.

Partners will profit from BlueFingers proactive marketing, technical and sales support, which will generate leads, market awareness and help close deals for mutual gain. Partners will be fully trained and have access to greatbigblues unique technical support facility in Wells, UK.




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