WirelessDevNet.com Press Release
Handmark Debuts ZAGAT TO GO v5.0 for Palm, Windows Mobile, BlackBerry, & Motorola Q Mobile Devices


location based services

KANSAS CITY, Mo.Handmark®, creator of the award-winning Pocket Express™ mobile Internet experience, and Zagat Survey, the world's leading provider of consumer survey–based dining, travel and leisure information, today announced the availability of the new ZAGAT TO GO(SM) v5.0. Enhancements include the addition of the Top Hotels, Resorts and Spa guide listings and the America’s Top Golf Courses guide, as well as updates to the most comprehensive restaurant listings available for smartphones. With automated wireless content and rating updates, detailed street-level maps, and turn-by-turn driving directions to desired destinations, frequent travelers can choose and find hotels, spas and golf courses from the convenience of their mobile devices. The U.S. and International Top Hotels, Resorts & Spa guides cover the world’s best lodgings, as reviewed by nearly 22,000 avid travelers and travel professionals who stayed at hotels an average of 36 nights per year. America’s Top Golf Courses guide rates the most popular golf courses in the United States based on the opinions of nearly 6,000 devoted golfers. These three new mobile guides add even more “in the know” recommendations of top destinations worldwide to the ZAGAT TO GO survey rankings for over 25,000 restaurants and nightspots in 70+ cities. “ZAGAT TO GO v5.0 will help travelers find hotels, restaurants, golf courses and other entertainment destinations – along with qualified recommendations – while on the move,” said Tim Zagat, co-founder of Zagat Survey. “Together, Zagat Survey and Handmark, continue to provide frequent travelers and mobile professionals with the latest reviews for business and leisure travel planning on the world’s leading smartphones and mobile devices.” New content and services from ZAGAT TO GO can be easily exchanged between consumers nearly instantly through Handmark’s SHARE technology. With one click, ZAGAT TO GO users send an SMS text message that lets the recipient download and try ZAGAT TO GO on their own device. “Today’s consumers rely more than ever on their mobile phones for restaurant and hotel information. Handmark is proud to continue our long-standing relationship with Zagat to provide the latest survey findings on the Treo®, BlackBerry®, motorola Q™ and other Windows Mobile® handhelds,” said Douglas Edwards, Handmark co-founder and executive vice president. “Sharing Zagat Survey’s recommendations with mobile consumers has never been easier through our one-click SHARE technology.” Additional improvements include access to all of the latest 2007 Zagat guides including America's Top Restaurants, New York City Restaurants, San Francisco Restaurants and Los Angeles Restaurants as well as ongoing monthly content updates. Also, for those who are traveling abroad, the new International Dialing Support feature ensures one-click calling to restaurants and hotels from ZAGAT TO GO no matter where you are. Availability ZAGAT TO GO v5.0 for Palm OS, BlackBerry, motorola Q and other Windows Mobile Pocket PCs and Smartphones is now available and can be installed from either Windows or Macintosh computers. ZAGAT TO GO v.5.0 is a FREE upgrade for existing customers, $24.95 for renewing customers and $29.95 for new purchasers. A retail package with CD-ROM and a one-year subscription will be available in time for holiday gift giving at Fry’s Electronics, Palm.com, J&R Music and Computer World, and Airport Wireless stores currently at 26 major airports nationwide. For more information or to purchase a downloadable version of ZAGAT TO GO, please visit mobile.zagat.com or www.handmark.com. About Handmark Handmark is a global leader in the development and distribution of mobile content solutions. The company’s flagship product Pocket Express™ wireless service bundle offers consumer-friendly access to news, reference and infotainment content on mobile phones as well as BlackBerry, Palm Treo, and Windows Mobile wireless handhelds. The company also holds key mobile content distribution patents with Java-based push technology for wireless devices; it has technology and distribution agreements with CNN International, The Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, JAMDAT Mobile and Zagat Survey as well as all major U.S. Mobile Operators; and dominates the market for mobile software sold through retail channels. Handmark has R&D facilities in Gothenburg, Sweden; Kansas City, Missouri; and Dallas, Texas, with sales offices in Kansas City, San Francisco, Stockholm, and London. For more information, visit www.handmark.com. About Zagat Survey, LLC Zagat Survey is the world’s leading provider of consumer survey-based leisure content. With more than 250,000 surveyors, Zagat Survey rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other entertainment categories. Zagat content is available in print, on the Web, on the Palm and Windows Mobile operating systems, on BlackBerry, on mobile phones, and on TV. For more information, visit www.zagat.com. Handmark is a registered trademark. The Handmark logo and associated trade dress are trademarks of Handmark, Inc. All rights reserved. All other trademarks and/or registered trademarks are the property of their respective owners.