Location Based Service: Developing Attractive LBS Pricing Strategies to Increase Uptake, Usage and Revenues

location based services

Frost & Sullivan to Host Interactive Analyst Briefing on Location Based Service on Wednesday, December 6, 2006.
LONDON, November 30 /PRNewswire/ -- The Information & Communications Technology Group at Frost & Sullivan is pleased to announce its Exclusive 2006 Quarterly Webinar on Wednesday, December 06, 2006 at 16:00 GMT.
Location Based Services is currently one of the most interesting topics in the arena of mobile applications. In this scenario, it is essential to revisit the question of learning how to maximise revenues from latest LBS enabled applications.
This briefing will be hosted by Yiru Zhong, Consultant in the Information & Communications Technologies group at Frost & Sullivan. The briefing will highlight operator's pricing principles when educating markets and encouraging uptake and usage. Emphasis will also be placed on recommending ways to help identify the conditions necessary for different pricing bundles for different applications to increase uptake, usage and possibly revenues
"The traditional pricing approaches for LBS have to evolve to accommodate new possibilities from new technology. As online portals have shown, the challenge ahead is to find the pricing level that allows the operator to extract the full value of the service from each player in the value chain" comments Frost & Sullivan Consultant Yiru Zhong.
Those interested in participating in the interactive webinar should send an email to Srividhya Parthasarathy - Corporate Communications at sparthasarathy@frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state and country. She will send the registration details via email upon receipt of the above information.
The information and ideas to be conveyed in this briefing are of particular importance to mobile operators, application developers, aggregators, content providers, infrastructure and device manufactures, positioning system and GIS vendors, and systems integrators.
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. While serving clientele including Global 1000 companies, emerging companies, and the investment community, Frost & Sullivan's comprehensive industry coverage includes a unique global perspective that combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com/.
Contact:
Srividhya Parthasarathy
Corporate Communications - Europe
P: + 91-44-42044668
E: sparthasarathy@frost.com
http://www.frost.com/
Source: Frost & Sullivan