Tele Atlas Selected to Provide Map Content for New BlackBerry Maps Application

location based services

LOS ANGELES, Sept. 12 /PRNewswire/ -- CTIA Wireless IT & Entertainment -- Tele Atlas, a leading global geographic content provider, today announced Research In Motion's (RIM) new BlackBerry(R) Maps application* will leverage Tele Atlas' map data to provide mapping and location based services (LBS). The BlackBerry Maps application is featured in the new BlackBerry Pearl smartphone.
The BlackBerry Maps application will feature Tele Atlas' highly accurate map data to help mobile users easily find addresses and the best routes to them. Leveraging Tele Atlas map data, BlackBerry Maps works together with other BlackBerry applications enabling users to send maps via email and launch maps from contacts in their address book.
Additionally, Tele Atlas announced RIM is a charter partner of Tele Atlas DeveloperLink(SM) program, which provides Internet, mobile and other next- generation application developers access to technology, business tools and services that help reduce their time to market. Now with more than 350 participating companies, DeveloperLink offers participants the ability to connect with the world's largest community of developers to discover new business opportunities, open sales channels and increase exposure for LBS and related solutions.
"We're seeing a number of wireless users clamoring for easier ways to access map content and data while on the go," said Al Cooley, director, Tele Atlas. "Through BlackBerry Maps, we're working with RIM to put the data they need right at their fingertips."
"Accurate map data is the foundation of any successful LBS application," said David Yach, Senior Vice President, Software, RIM. "As we designed the new BlackBerry Maps application, we sought to provide up-to-date data and rich geographic content to our users. Tele Atlas had a great combination of the two, and a strong program to assist us with the development of our BlackBerry Maps application."
Tele Atlas will demonstrate the BlackBerry Maps application at CTIA Wireless IT and Entertainment 2006 in Los Angeles, CA, September 12-14 at booth number 235. For more information on DeveloperLink, visit: http://www.teleatlas.com/Pub/Partners/TeleAtlasDeveloperLink.
About Tele Atlas
Founded in 1984, Tele Atlas delivers the digital maps and dynamic location content that power the world's most essential geographic solutions. The information is the foundation for a wide range of personal and in-car navigation systems, mobile and Internet map applications that help GPS system users find the people, places, products and services they need, wherever they are. Tele Atlas also works with business partners who deliver critical applications for emergency, business fleet and infrastructure services. The company employs 2,300 full-time staff and contract cartographers at offices in 20 countries around the world and uses a sophisticated network of professional drivers, mobile mapping vans and tens of thousands of data sources to regularly update its maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit http://www.teleatlas.com.
* currently available in North America only
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.Tele Atlas
CONTACT: Erin Delaney of Tele Atlas North America, +1-617-721-1923 orerin.delaney@teleatlas.com; Christine Needles of Porter Novelli for TeleAtlas +1-617-897-8287 or christine.needles@porternovelli.com
Web site: http://www.teleatlas.com//
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