go2 and Enpocket Form Strategic Mobile Advertising Alliance

location based services

Companies partner to provide advanced campaign mechanics that drive more value for mobile advertisers
Irvine, Calif. – go2 Directory Systems (www.go2.com), a leading provider of local search and movie guide information over mobile devices in the U.S., and Enpocket, the leader in intelligent mobile marketingTM, today announced a strategic alliance for designing and integrating sophisticated campaign mechanics into mobile advertising and marketing programs. go2 and Enpocket will work together to jointly design, develop, operate and market enhanced mobile marketing solutions with a focus around go2’s expertise in location-based services and Enpocket’s deep experience in mobile advertising. “Having delivered close to one billion mobile page views of local directory information since our inception in 1999, go2 has learned that its users want quick and easy access to local information when they’re on the go,” said Lee Hancock, CEO of go2. “go2’s goal is to use the mobile medium to create solutions that are valuable and appreciated by users. Enpocket’s mobile marketing platform is unique in its ability to integrate and scale up our mobile advertising and marketing programs, including mobile internet, messaging and advanced data targeting. A robust mobile marketing solution enables go2 to drive advertising revenues and provide a means for advertisers and wireless consumers to connect.”The strategic alliance will enable go2 to offer its brand advertisers best-of-class integrated mobile marketing campaigns, including:
Click-for-coupon advertising
Click to locate retail outlets
Mobile internet-based micro-payments
Affiliate partner text message programs
Advanced end-to-end campaign reporting and analytics
“Marketing on the mobile web has become very attractive to advertisers because of the ability to target consumers more precisely than ads on television, online or in print,” said Enpocket CEO Mike Baker. “By combining go2’s location-based search and directory offerings with Enpocket’s marketing platform, we’re creating campaigns that work for brands and deliver relevant information to consumers on-the-go.”About go2® go2 owns and operates numerous location, event and category-specific online and mobile websites as integral components of the go2 Mobile Content Network, including go2 Movies®, go2 Dining, go2 Travel and go2UCLA. go2 websites have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers, providing mobile users with easy access to information on-the-go, including driving directions, horoscopes, magazine articles, movie times, sports trivia, travel information, weather and more. All go2 mobile content sites are fully integrated with any GPS-like automatic location services provided by wireless carriers, and feature one-touch calling and turn-by-turn directions together with detailed information on thousands of U.S. businesses. go2 Advertisers include ABC, American Express, AOL, Delta, ExxonMobil, Holiday Inn, MasterCard, Nokia, SBC, Shell, Sony and Visa. Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, local search and directory services on mobile devices. For more information, visit www.go2.com. go2®, go2 Movies® and go2 mGuide™ are registered and unregistered trademarks of UDS Directory Corp., dba go2 Directory Systems.About EnpocketEnpocket, the Intelligent Mobile Marketing™ company, enables organizations to foster and maintain valuable relationships with mobile consumers. Enpocket technology powers the mobile marketing efforts of operators and media companies around the world, and Enpocket services help leading brands effectively market in the mobile channel. Customers include:Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange, Airtel, Virgin Media Companies: News Corp, CNBC, A&E, Clear Channel, Chrysalis, Internet Broadcast Systems, Sony Pictures, TNT, Trinity Mirror Brands: McDonalds, Dunkin Donuts, Pepsi, Subway, Motorola, Samsung, Panasonic, BenQ-Siemens, Sprite and GM. Enpocket has offices in Boston, London, Singapore, and Mumbai. To learn more see www.enpocket.com.