Multimap Extends Mobile Offering

location based services

Multimap has partnered with convergent communications company 2ergo to further mobilise its range of business-to-business solutions. The tie-up will enable Multimap clients to offer their customers maps to their nearest outlets through mobile phones.Mapping and location-based services on company websites have grown rapidly in recent years, with customers being able to go on-line and rapidly find maps and other information about their nearest store. Through the deal with 2ergo, Multimap's clients will be able to take this one step further and deliver this information and more through mobile handsets - starting with the enhancements of Multimap’s SMS Storefinder and Map2Mobile products.When consumers visit a website to find and view a map for their nearest outlets, they will now have the option of clicking on a mobile icon and sending the map directly to their phone. In addition, consumers will be able to text a shortcode to locate their nearest outlet for a given product or service provider and receive a personalised map. This will be delivered through mobile location technology, which will match the handset's position to the nearest appropriate outlet - making it ideal for people on the move looking for fuel, loyalty card partners, wi-fi hotspots and more. "Offering people access to maps through their mobile phone will help to further enhance the customer experience with our clients' brands” says Multimap Chairman and Founder, Sean Phelan. "We see the mobile channel as a key part of our integrated mapping services, and we'll be working with 2ergo over the coming months to explore new product and service opportunities."For 2ergo, Joint CEO Barry Sharples adds: “2ergo has worked very closely with Multimap to understand their clients' needs in order to create an application set that makes life easier for them, removes costs from their businesses and can generate tangible additional revenue for both Multimap and their clients. In today's 24/7 environment, time is viewed as an ever-precious commodity and with brand loyalty on the decline, companies need to work harder and look at innovative solutions to retain customers and improve the customer experience. Map-to-mobile and location-based services offer people more choice and convenience - helping businesses to retain happy customers."