LOC-AID Introduces First Location-enabled Mobile Marketing Platform

location based services

LOS ANGELES, CA September 11th, 2006 – LOC-AID today announces the availability of its location-enabled mobile marketing platform called Marketing ACE (Application Creation Engine). The platform allows wireless carriers and Fortune 500 enterprises to efficiently deploy marketing campaigns that leverage location-enabled networks and phones. The inaugural version of Marketing ACE enables mobile games such as “treasure/scavenger” hunts or point-to-point "chases" which encompass a relevant marketing theme within the game. ACE’s architecture separates the marketing content from the game functionality, delivering significant development and operational savings over multiple “one off” solutions deployed for each campaign. What does a typical game look like? One campaign may direct the player to a particular location (e.g., store grand opening) which is validated, then offered a clue or puzzle to solve, the answer determines the number of points accrued. The game winner is the player that gathers the most points in the least time, while visiting all the game locations. In another campaign version, players who complete the game are entered into a random drawing for a prize. A community-building campaign may offer a point-to-point chase (e.g., “visit the 3 stores nearest your location”) as part of a larger awareness promotion. The Marketing ACE platform delivers content-rich interactions such as pictures, video, sound or text and can be provided as SMS, MMS, WAP or as a downloadable application. Branded media can thus be incorporated into the game to give each campaign its own unique style. “We developed a platform approach to complement our winning LOC-AID Treasure application after listening to both carriers’ and Fortune 500 companies’ desire for mobile marketing campaigns” states LOC-AID CEO Isaias Sudit. “Carriers are busy rolling out new location-enabled technologies and need a platform approach to enable an entire class of campaigns that can leverage these new technologies. As mobile marketing companies move to exploit ‘what’s uniquely mobile’, location consistently ranks among the ‘must have’ capabilities. We feel that we’re answering a market need for a ‘direct to market’ location-based marketing platform that is ready to customize to a specific campaign”.“The platform approach gives carriers the ability to offer ‘productized’ yet differentiated capability to the marketing departments of Fortune 500 companies, allowing them to monetize their core infrastructure investments without draining operational resources.” said Doug Daniels, VP Sales for LOC-AID. About LOC-AID TechnologiesLOC-AID, based in Boca Raton FL, has developed a suite of award-winning location-based services (LBS) solutions, which include Friend Finder, Social Networking, Gaming and Workforce Management, as well as creating the first fully integrated LBS aggregation Gateway. LOC-AID's current LBS offerings are available for download through the Telefonica (Movistar), Iusacell and Unefon networks, and will launch in the U.S. in 2006. LOC-AID’s winning suite of LBS applications also includes the innovative LOC-AID Treasure, which recently won the Entertainment and Leisure category of the 2006 NAVTEQ Global LBS Challenge™. For more information, visit www.loc-aid.net.LOC-AID is a registered trademark of LOC-AID Technologies Inc.