Telmap Sets a New Standard for Mobile Navigation

location based services

Herzelia, Israel, July 10, 2006 - Telmap (www.telmap.com), a world-leading provider of mobile Mapping and Navigation solutions today announced that it has added Europe-wide real-time traffic updates and information to the basic package of services included in its Telmap Navigator solution. Telmap is the first company to offer a comprehensive traffic package fully integrated in the core mobile navigation offering, without extra charges to operators. Currently Telmap offers traffic coverage for 11 European countries, with more to come.This first step in Telmap's initiative to include global traffic as a basic service is enabled by its recent agreement with ARC Transistance, the largest network of automobile clubs in Europe. Under the agreement, ARC Transistance provides Telmap with real-time traffic updates and information for the initial 11 countries.The initiative creates a new opportunity for mobile operators, enabling them to differentiate themselves by offering their subscribers seamless, full-featured mobile navigation that includes real-time mapping, navigation, points of interest, traffic and other rich content - without imposing per-country charges. "With road congestion an ever-growing problem throughout Europe and around the world, real-time traffic is now a basic requirement for true mobile navigation," said Oren Nissim, CEO of Telmap. "At Telmap, we are committed to making traffic a standard part of the mobile navigation experience, and to making the most comprehensive real-time traffic service available for all our customers and their subscribers."Real-time navigation and location-based informationThe Telmap Navigator system is ideal for real-time traffic services as it turns each phone into a handheld real-time mobile navigation and information guide, for both in-car and pedestrian navigation. It guides subscribers along the best route to their desired destination using voice instructions and high-quality onscreen maps, with turn by turn instructions for both in-car and pedestrian navigation. In addition to traffic and other real-time content, it provides information and direct dialing to millions of points of interest (POIs) such as restaurants, hotel, gas stations, theaters and more