5 Million Portable Navigation Devices To Sell in Europe

location based services

As Bitkom reported a few weeks ago sales of navigation devices will exceed 5 million in 2006. The European sales numbers are shown in the graphic.
This growth of course also means increased competition. The number of vendors selling in the German market alone was growing from 10 in 2004 to 40 in 2005. This is classical for a market that enters the mainstream. Since prices will drop sharply this means with the additional competition that it can be expected that only a few vendors will succeed at the end. Also some vendors will certainly try to move to new applications or more professional ones to avoid the dropping prices and margins in the mainstream. This could mean that e.g. location based services might get a push and certainly content related services will see more innovations.


Defined tags for this entry: location based services, navigation devices
Posted by Ralf Haller in Emerging Technologies at 06:43 Comments (0) Trackbacks (0)