Sunday, July 09, 2006

Patent office issues 3rd LBS patent to founders of Smarter Agent

location based services

Company: Smarter AgentIndustry: Real Estate, Advertising / Marketing / Mkt Research, Location-based Services (LBS), Urban and Regional PlanningLocation: Philadelphia, PA, United States of America
Real estate revolution goes mobile on an appropriate day. On the 4th of July, Independence Day in the States, the United States patent office granted a patent for mobile location-based services (LBS), that includes location-activated advertising in front of buildings:The United States Patent Office issued patent number 7,072,665 to Brad and Eric Blumberg, the founders of Smarter Agent® (see www.smarteragent.com). This further strengthens the patent portfolio of the entrepreneur brother-duo. They now hold three patents relating to mobile LBS and global positioning system (GPS) triggered real estate and place-based searching, commerce and advertising. Patents 6,385,541 and 6,496,776 were issued to the Blumbergs in 2002 and cover LBS triggered searching for property-centric information/commerce.“Because of Smarter Agent’s patented use of location technologies such as GPS, every time you engage Smarter Agent from your cell phone, the network locates where you are and we provide you with recent sales data for homes around you” said Brad Blumberg, CEO Smarter Agent.Smarter Agent goes live on Sprint-Nextel this week. This also marks the first full week that customers of Sprint-Nextel can access recent home sale information from their LBS/GPS enabled cell phones just by standing in front a property. Smarter Agent covers most neighborhoods in the United States. Consumers can conduct unlimited searches for a single monthly fee of $4.99. The fee is added directly to the Sprint-Nextel customer’s monthly cell phone bill. ImplicationsSmarter Agent is an example of how fast growing mobile content can be used in the trillion dollar real estate industry (22% of United States GDP). Smarter Agent, is a real world example of how LBS/GPS can impact advertising and commerce as well. Smarter Agent is among the first LBS applications offered by US carriers - such as Sprint-Nextel - creating a powerful new mobile channel for consumers and the real estate industry. In essence, Smarter Agent instantly and dynamically connects the user with information contained in cyberspace worlds such as the Internet - based on their location.About Smarter AgentSmarter Agent® is creating a mobile communications revolution by combining the powerful capabilities of mobile LBS (location based services), such as GPS, with information about properties, neighborhoods and interesting places. CTIA, the telecommunications industry association, named Smarter Agent the 2006 Winner of its Emerging Technology Awards for LBS. For more information please contact:Brad Blumberg, CEO or Eric Blumberg, PresidentSmarter Agent, Inc. info@smarteragent.com PHONE: 856-614-5423www.smarteragent.com
Brad Blumberg (info@smarteragent.com)Phone: 856-614-5423

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