m-spatial

location based services


m-spatial is the market leader in mobile local search – connecting consumers to local businesses and information via mass market mobile phones. m-spatial’s hosted, consumer facing services are deployed at a variety of Western European mobile operators including Vodafone, Orange and O2.
m-spatial has built its market leading position through delivering a unique ‘made for mobile’ approach to local search which can be quickly integrated into a wide range of everyday consumer interactions with information about ‘local’ businesses and amenities – ranging from mobile portals to voice based directory enquiries.
Enabled by m-spatial’s unique leading edge technologies, mobile phone users are able to search for and discover information about local businesses and amenities (traditionally called Mobile Local Search), and to locate them in the real world using ‘made for mobile’ maps and directions.
m-spatial provides its products via a white label ASP delivery model to organisations with an established need to connect consumers to local businesses and information such as mobile operators, directory providers and search engines.
m-spatial’s core mobile capabilities are delivered as standalone MapWay Applications and as Local Enablers which can be quickly integrated within third party applications. Such applications can be as diverse as mobile portals, mobile search engines, mobile content services, directory services and web-sites.
In addition to delivering leading edge technology, m-spatial also provides significant added value to customers through its existing relationships with content providers and advertising syndicators.
The Difference
All of m-spatial’s products exhibit three key differentiators:
They maximise consumer satisfaction – by offering the most compelling user experience delivering quick access to in-depth information about a wide range of businesses and amenities – across the broadest range of mobile phones
They minimise effort and resources for implementation – by providing the fastest and simplest means of aggregating multiple sources of pre-existing information about local businesses and amenities via an ASP delivery model
They maximise generated revenues – by providing the widest range of mechanisms for driving traffic from multiple sources and monetising the resulting consumer usage – ranging from flexible billing of the consumer to delivering opportunities for highly targeted advertising
m-spatial’s business customers can delight their consumers with the minimum of investment in ‘handcrafted’ integration of multiple information sources – and to generate and monetise usage using the mechanisms that best suit their existing business model.
Based in Cambridge, UK, m-spatial was founded in June 2001 and has attracted long term financial commitment from high quality investors including Prelude Technology Investments, Alta Berkeley and Delta Partners.