W3C agrees on mobile web content practices

Key players in the mobile industry have reached a preliminary agreement on best practices for mobile Web content. This is an important step in W3C’s project to make Web access from a mobile device as simple, easy, and convenient as Web access from a desktop device.

Mobile Web Best Practices 1.0 provides guidelines for creating a consistent and positive user experience across the rapidly growing number of Web-enabled mobile devices.

“Mobile Web Best Practices 1.0” condenses the experience of many mobile Web stakeholders into practical advice on creating content that will work well on mobile devices. Authors and other content producers will value the shared experience of how to create content that makes browsing convenient on mobile devices and to avoid known pitfalls on those devices (such as pop-ups and page-scrolling).

“Mobile Web Best Practices 1.0” was developed by a Working Group that included representatives from 30 organizations: Afilias Limited, America Online, Inc. (AOL), ANEC European Association for the Co-ordination of Consumer Representation in Standardisation, Argo Interactive Ltd, AT&T, Electronics and Telecommunications Research Institute (ETRI), elmundo.es, ERICSSON, France Telecom, Fundación CTIC (Centro Tecnológico para el Desarrollo en Asturias de las Tecnologías de la Información y la Comunicación), Fundación ONCE, Go Daddy.com, Google, Inc., Indus Net Technologies, International Webmasters Association / HTML Writers Guild (IWA-HWG), Internet Content Rating Association, mTLD Top Level Domain Limited, Nokia, NTT DoCoMo, Openwave Systems Inc., Opera Software, Segala, Sevenval AG, T-Online International AG, The Boeing Company, TIM Italia SpA, University of Helsinki, Vodafone and Volantis Systems Ltd.

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