Sunday, August 05, 2007
SiRF and Intel Sign a Collaboration Agreement
location based services
SAN JOSE, Calif., -- SiRF Technology Holdings, Inc. , a leading provider of GPS-enabled silicon and premium software location platforms, has announced that its wholly owned subsidiary, SiRF Technology, Inc., has signed a license and joint development agreement with Intel Corporation on certain future product platforms to help location and wireless connectivity become more mainstream in next generation mobile devices. As part of this agreement the two companies have agreed to cooperate in the marketing and selling of these future products to customers developing a wide range of mobile devices worldwide. This agreement supports SiRF's long term strategy for growth and is designed to strengthen its position in mobile devices."SiRF has a vision to bring the benefits of location enabled content and applications to the mainstream mobile consumer and enterprise markets," said Kanwar Chadha, founder and vice president of marketing for SiRF. "We look forward to working with Intel to develop innovative new products to realize the promise of location and wireless connectivity in future mobile devices."As part of this agreement, SiRF has licensed certain technologies to Intel and will help co-develop certain future products that will be available for incorporation into Intel mobile platforms. The companies have agreed to jointly market and sell these products globally for use in a wide range of devices, such as mobile internet devices, mobile phones and handheld consumer devices."Synergy between wireless internet connectivity and location based services are integral part of our vision for the future of mobile internet devices and notebooks," said Raviv Melamed, General Manager of the Mobile Wireless Group at Intel. "Our collaboration with SiRF will enable us to bring highly integrated solutions combining industry leading WiMAX/WiFi connectivity and location capability to mobile internet device and notebook customers worldwide."About SiRF Technology Holdings, Inc.SiRF Technology Holdings, Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectivity capabilities such as Bluetooth, for high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into mobile consumer devices such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications such as location servers, asset tracking devices and fleet management systems. SiRF markets and sells its products in three target platforms: wireless handheld devices, such as mobile phones; automotive electronics systems, including navigation and telematics systems; and consumer and compute devices, including personal digital assistants, notebook computers, recreational GPS handhelds, mobile gaming machines, digital cameras and watches. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices, design centers and research facilities around the world. The company trades on the NASDAQ Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at www.sirf.com.