location based services
Market research firm JupiterResearch today announced a new report “Location-Based Services: Where Are You?,” that details strong opportunities for tracking applications among two distinct segments of mobile phone users. According to this report: 42 percent of parents with children under age 13 are especially interested and willing to pay for services that allow them to track their child's location. And 26 percent of cell phone owners between the ages of 18 to 24 want mobile social networking applications based on their friends' locations. In contrast, "use of available mobile applications to aid in more traditional navigation remains low, with less than three percent of cell phone users reporting routine use of maps or turn-by-turn directions in their travels", said the report. “Regardless of the fact that a small number of children under the age of 13 actually have mobile phones, the number of parents who are willing to pay for tracking services is significant,” explained Julie Ask, Vice President and Research Director at JupiterResearch. “It provides a prime opportunity for mobile service providers to perfect the service, prompting parents to add their children to existing plans.” In a recent interview with GPS Business News, Tasso Roumeliotis, CEO at Wavemarket, was estimating the potential child tracking market between 10 to 30 million subscribers in the US (read the full interview here).
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