Kongress: Advanced Navigation,

location based services

12. bis 14. November 2007, Berlin
Overview "Advanced Navigation"
The market for navigation systems is booming! According to forecasts, in 2007, 3.2 million mobile navigation systems will be sold in Germany, after 2 million PNDs in 2006.
With new portable devices such as PNDs or mobile phones enabling navigation, new players are emerging. Navigation is becoming a “commodity” today, innovative systems have to go further and integrate new features and content such as location-based services.
Crucial points and key questions have to be taken into consideration to succeed in this growing market: Which value-added services are consumers looking for and what are they willing to pay for? How can portable devices be successfully integrated into the vehicles interface?
Maximise your knowledge of the latest innovations in the booming navigation market:
Learn how to smoothly integrate portable navigation devices into the vehicle
Evaluate innovative content such as travel-guide information to add value by offering more than just guidance
Learn how to link the navigation system with advanced driver assistance systems to assure enhanced safety
Secure your place in the expanding aftermarket by offering navigation over consumer electronic devices
Assess which features and functionalities will drive market demand and attract new customers
Hear how to successfully integrate dynamic information such as traffic congestion or parking information into the navigation system data base
Master the challenge of increased system complexity by improving HMI to decrease drivers distraction
Infos und Anmeldung unter Advanced Navigation