Wonde Proud Chooses NemeriX for Next Generation GPS Products

location based services

June 05, 2007
Company: NemeriXIndustry: GPSLocation: Manno, Switzerland
Wonde Proud Chooses NemeriX for Next Generation GPS ProductsHigh Performance GPS Solutions in New Generation of Handheld Devices Lead Development of Personal NavigationMANNO, Switzerland, 5 June 2007 - NemeriX, a leading fabless semiconductor company specialising in ultra low power semiconductors and solutions for GPS and location-based service devices, announced today that Taiwan-based OEM Wonde Proud Technology has selected NemeriX for its new generation of GPS personal navigation devices.The latest NemeriX solutions will be integrated into a range of Wonde Proud Personal Navigation Device (PND) mice so-called because they look much like a computer mouse. NemeriX technology is already built into four models currently available in the UK under the brands of Holux, OnNext and Polaris. European brands include Adapt, XAIOX and Oasis-Media. Depending on user preferences, handheld devices can receive location-based services from push or pull providers. Push providers broadcast information to PNDs of users who have elected to receive information from providers relevant to their personal interests for example film theatres, Chinese restaurants, and jazz clubs. A pull location-based service provider makes their information available to anyone who seeks to pull down (download) services from their PND.Wonde Prouds Director Marketing Mark Hu said, We chose NemeriX technology due to its superior low-power performance, high sensitivity and reliability. NemeriXs solutions are already in our CD100, CD110, BT77 and BT55 models, so this agreement marks a further strengthening of our partnership.We will also integrate NemeriX technology into our new models including the BT100X, CD150 camera detector, CD160 data logger, VT100 vehicle tracker plus NJ2020 later this year. We expect to produce up to 600,000 pieces in 2007. NemeriX VP of Marketing Lew Boore, said, NemeriX is focused on the delivery of low-power, high-performance GPS and A-GPS solutions that allow our customers to differentiate themselves, as well as provide consumers with the best user experience. We are proud to have Wonde Proud as a key partner.A number of organisations connected with the 2008 Beijing Olympics are said to be interested in Wonde Proud PND devices. Four models are already on sale in China under local brands.With the new generation of PNDs, people will be able to more rapidly and accurately pinpoint their position and request location-based services. These may be business facilities such as the nearest train station or WiFi-enabled café or a more personal benefit such as the nearest hairdresser or date-matching service. About Wonde Proud: Wonde Proud Technology is specialized in GPS navigation devices and CCTV surveillance equipment. Wonde Proud Technology has been one of the leading manufacturers of video processing of RF modulation and A/V transmission systems in Taiwan. With 12-years experience, highly competitive R&D team Wonde Proud Technology are now introducing the Wonde X GPS series into the existing navigation market. In addition, Wonde Proud Technology offers OEM/ODM services upon request. To find out more about Wonde Proud Technology, please visit www.wondeproud.com.About NemeriX: Founded in April 2002, NemeriX S.A. (Manno, Switzerland) is a venture-backed fables semiconductor company specialising in ultra low power GPS and LBS integrated circuits, software and firmware for GPS and wireless applications. NemeriXs devices enable battery-power location determination anywhere, anytime, facilitating the design and manufacture of truly differentiated products for both consumer and professional markets. For more information about NemeriX, please visit www.nemerix.com.
Susan Donahue (susan@firpr.com)Phone: +1 617 262 1960