location based services
Canalys - June 13, 2007 Canalys has expanded its research and advisory services for technology vendors with three new services: Mobile Navigation Analysis CEMA, Mobile Linux Analysis Worldwide, and Consumer Mobility Analysis EMEA.
The new Mobile Navigation Analysis CEMA service is the company’s second service focusing specifically on the emerging country markets of Central and Eastern Europe, the Middle East and Africa.
The Mobile Linux Analysis Worldwide service focuses on the rise of Linux within the mobile space and provides detailed market tracking of mobile phones, converged devices and VoIP handsets based on the numerous mobile Linux implementations. In addition to providing quarterly market data and forecasts it looks at the issues influencing the growth of mobile Linux and its potential as the successor to the multitude of proprietary real-time operating systems (RTOS) that permeate the mobile handset world today.
"Market fragmentation, operator platform rationalisation strategies and the activities of the different standards bodies and developer communities are just a few of the factors shaping the market," said Rachel Lashford, Singapore-based Canalys senior analyst. "Most of the Linux handset volume to date has been in Asia, but we are now starting to see more activity in North America and EMEA. The dynamics of the major geographic regions are quite different, and clients will benefit from having market tracking and analysis that is worldwide in scope and can easily be used in conjunction with our smart mobile device research."
The third new service, Consumer Mobility Analysis EMEA, provides clients with perspective on present and future mobility trends. Clients will receive detailed results and analysis of thousands of interviews on a wide range of mobility topics, such as mobile TV, music and video, location-based services (LBS), gaming, IM and e-mail. The surveys also study pre-cursor behaviour on other platforms, purchase influencers, willingness to spend, acceptance of mobile advertising, views on features and brands, and green issues, as well as workplace mobility and work-life balance.
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