location based services
Erika Brown, from the Silicon Valley Bureau of Forbes Magazine published a great story on the recent Innovate Europe event and the Venture Capital and entrepreneur scene in Europe.
Smaato was mentioned in her report “Everything ventured“:
” … In addition to a handful of location-based services, Smaato was one of the interesting mobile businesses. The company, dual-based in Hamburg and San Mateo, Calif., offers a way for small companies that make cellphone software to make money from selling ads that appear as banners at the top of a screen. Co-founder Harald Neidhardt says he thinks mobile-phone advertising has the potential to reach $1.5 billion. “There are more smartphones sold than PCs or laptops, and there are more than 50,000 application developers for those devices,” he says. …”