Rise of MoSoSo

location based services

ABI Research has come out with some eye-popping numbers about the explosion of mobile social communities . The rise of MoSoSo (Mobile Social Software), thanks to Steve Jones, awakens tremendous new challenges and opportunities. One of the best explanations of this rise comes from Tomi Ahonen who has also written an excellent book "Communities Dominate Brands".
The usual tried and tested methods of marketing can safely be thrown out. For instance, when 90% of consumers trust word-of-mouth suggestions, how will companies tap into such communities and stay? There are plenty of players in this arena: Dodgeball, Enpresence, Jambo Networks, Loopt, Mologogo, My MoSoSo, Pinppl, PlaceSite, Plazes, Saki Mobile, Nokia Sensor, Microsoft SLAM, Vixo, Zingku
My earlier posts about Loopt and Location Based Services stuff are examples. This is great opportunity for truly innovative approaches to engage, convert and involve the MoSoSo consumer.
Technorati Tags: ABI Research, Dodgeball, Enpresence, GPS, Hot Startup, Hot Startups, Jambo Networks, Location Based Services, Loopt, Microsoft SLAM, MoSoSo, Mobile, Mobile Social Software Steve Jones, Mobile social communities, Mobility 2.0, Mologogo, My MoSoSo, Nokia Sensor, Pinppl, PlaceSite, Plazes, Saki Mobile, Technology, Tomi Ahonen, Vixo, Zingku
Posted by Jitendra Mudhol in GPS, Hot Startups, Microsoft, Mobile, Mobility, Mobility 2.0, Technology, Web 2.0 Permalink