Thursday, December 21, 2006
How Microsoft Botched Marketing The Ultra-Mobile PC -- And Why You Might Want To Buy One Anyway
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How Microsoft Botched Marketing The Ultra-Mobile PC -- And Why You Might Want To Buy One Anyway
Microsoft's mobile product code-named Origami generated a lot of buzz when it was just a rumor, but consumers lost interest when it hit the streets as an Ultra Mobile PC. Here's why a UMPC in your holiday stocking is better than a lump of coal. By James Kendrick InformationWeek Dec 21, 2006 11:29 AM
Early this year, Microsoft and Intel conducted a viral marketing campaign promoting an entirely new class of mobile computer. A Page 2:
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