Mobile Marketing Magazine: Mobile Marketing Defined: "When we launched Mobile Marketing magazine, one of the first pieces we commissioned was a piece that sought to define what mobile marketing is.
Now, we are delighted to say, industry veteran Helen Keegan, (pictured) MD and founder of mobile marketing agency, Beepmarketing, has agreed to provide us with her own personal view of what mobile marketing is.
Helen specialises in mobile marketing, She was in at the birth of the mobile marketing industry in 2000, as head of customer experience at ZagMe, the precision wireless marketing pioneer. There, she recruited more than 85,000 customers in Lakeside and Bluewater shopping malls (two of the largest in Europe) and ran more than 1,500 SMS (text message) marketing campaigns for over 150 leading retail clients, agencies and brands, including Esprit, Nike, TopShop, HMV and Waterstone’s.
Before that, she had a varied career covering retail, marketing and consultancy during which time she created and produced a live stage show and training seminar roadshow to drive change within a major UK public transport company, involving 30,000 staff. More recently, Helen created the world’s first mobile marketing course, in conjunction with the Institute of Direct Marketing in 2002.
Today, Helen runs her own mobile marketing consultancy, BeepMarketing, developing mobile strategies and implement"