Mainstream Business Press Needs More Enlightenment about Location Technology: "Yesterday, another article appeared in the mainstream press about the virtues of location technology. This time, the Wall Street Journal published an article entitled, 'Software Is Close to Putting Users On the (3-D) Map,' which meandered banally: Maps on cell phones...find me the Starbucks, 3-D maps.

What? I'm not sure what the editor told writer Ann Keeton what the focus of the artcles should be, but it served little other than to highlight three disparate companies that did something peripheral to 3-D mapping and which did not tie well at all to the graphic that accompanied the article: a cell phone with a photo of a city street on its display and a caption saying, 'You Are Here.' Silicon Graphics, Harris Corporation, and Planet 9 Studios were the companies mentioned but there was absolutely no relationship between these companies and the mobile location technology that was discussed at the outset of the article.

Was the article about mobile technology or 3-D mapping...or maybe 3-D mapping on the phone? I think the later. However, I would hope that the WSJ would, in the future, try to discuss how these companies will propose sound business models for why it makes sense to have 3-D technology on a mobile device and those business models that auger success. In fairness, the article also men"