Thursday, August 31, 2006

Yahoo Announces “Go for Mobile” Application for Windows Mobile Devices

location based services

Yahoo has just announced that starting today, the Yahoo! Go for Mobile application will be available to download and install on Windows Mobile devices. This will be the first time Yahoo! has ported the application to the Microsoft platform. To download the application to your Microsoft Mobile device go here.
Previously released only for Symbian devices, this launch will make Yahoo!’s suite of services, including Y! Mail, Search, Photos, Address Book, Calendar, Y! News, Sports, Finance and all of Yahoo!’s other industry leading content readily available to millions of consumers that have chosen the Microsoft Windows Mobile OS and wish to have quick access to personalized content from their mobile phones.
The application has been specifically localized to the US, UK, FR, DE, IT, ES, AU&NZ, IN, ID, MA, PH, SG, Other (Int Eng), but can also be accessed from any connected location on the globe.
At the same time, Yahoo! is annoucing global distribution deals with Motorola, Nokia and Rim - all of whom will be embedding the application on their devices prior to delivery to the consumer. According to the company, Motorola will be pre-loading Yahoo!’s Go for Mobile application starting in early 2007 and will support a choice of locale (and create the associated localized content and language during the provisioning process).
For the millions of users of Windows Mobile 2003, SE and 2005 devices, which include 6 million shipped in ‘06 alone, this represents a step up in the quality of content and the ease of accessing that content from mobile devices virtually anywhere you happen to be. I’ll be testing this out on an HTC Apache to see how it works and will report anything of substantial interest in the future.

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