New Research Study Shows Young Adults Will Become Heavy Users of Location Based Services

Location Based Services

A new primary market research study conducted by Waxberg Consulting Company projects that Young Adults would heavily use “Location Based Services” if the services were marketed to them. The research analyzed these services from the users’ perspective by examining two markets -- Young Adults and Young Adult College Students -- for Targeted Advertising, College Campus Communications, and Informational services.
Wall Township, NJ (PRWEB) August 5, 2006 -- A new primary market research study conducted by Waxberg Consulting Company projects that Young Adults would heavily use “Location Based Services” if the services were marketed to them. The research analyzed these services from the users’ perspective by examining two markets -- Young Adults and Young Adult College Students -- for Targeted Advertising, College Campus Communications, and Informational services.According to Irwin Waxberg, Principal at Waxberg Consulting, "Our research shows that there is very strong Young Adult interest in Location Based Services. Young Adults, defined as 18 – 24 years old, comprise 10% of the U.S. population and we believe they will become Location Based Services’ leading edge users both on and off the college campus.” This insightful primary end user market research study, Location Based Services and the Young Adult Market, takes a comprehensive look at Location Based Services that can be targeted to the Young Adult and College Markets. The study examines and compares the two markets to determine their similarities and differences. Also explored are preferences for 411 Directory Assistance to Search Engines as applications providers and concerns over personal information privacy. “The Higher Education market is a microcosm of the Young Adult wireless market,” says Mr. Waxberg. “Today’s Colleges and Universities need to offer more than the traditional ‘classroom experience’ to attract and retain students. We will see a growing divide of school’s that embrace and encourage new technologies and those that do not…and students will no doubt choose schools with advanced technologies over those that do not.” The research, based on over 400 online young adult interviews, provides extensive data and analysis on the specific Location Based Service interest levels. Eight retail categories were examined under the Targeted Advertising Service and interest levels developed. Campus Communications Services -- administrative, student, and personal safety -- were analyzed for college students’ interest levels evaluated against campus size and campus location. The fee-based Location Based Services -- Driving Directions, Alerts, and Information -- were sized by young adult interest level and price/interest curves were developed.About Waxberg Consulting: Waxberg Consulting, LLC specializes in consumer market and research analysis for the communications and information technology industries. Further information about Waxberg Consulting can be obtained at the company’s website at www.waxbergconsulting.com. For further information:Contact: Irwin WaxbergWaxberg Consulting Company # # #


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