Volantis Systems Announces Mobile Content Strategy to Address Growing Demand for its Mobile Content


Seattle, USA – January 17, 2006: Volantis, the leading supplier of Intelligent Content Adaptation™ solutions for the Mobile Information Age, today announced an enhanced mobile content strategy to drive faster adoption of wireless applications, content and services. The initiative incorporates a broad offering of Volantis solutions that lowers the barrier to entry for wireless carriers, content providers and enterprises worldwide to dynamically develop and provision a greater variety of compelling content across a broad range of 2G, 2.5G and 3G mobile devices covering GSM, GPRS, UMTS/WCDMA and CDMA2000 wireless standards.

The Company today announced the Volantis Suite of Mobile Content ApplicationsÔ and the Volantis Mobile Content FrameworkÔ, an integrated offering of solutions to support the faster development and adoption of compelling mobile data services. As an integrated offering, Volantis’ new solutions address the growing worldwide demand for quickly developed and easily accessible mobile data services, overcoming complexities associated with mobile device diversity. Volantis also announced details of its newest applications solution: the Volantis Mobile Content StorefrontÔ, a complete solution that enables easy merchandizing of a wide range of mobile content via an intuitive, easy-to-use and compelling mobile storefront that automatically optimizes for thousands of consumer devices. According to Ovum, a global market research company, revenue from mobile premium content is expected to more than double by 2009, reaching $44.7 billion. By then over 1.2 billion subscriptions will include the ability to download data or connect to the Internet via mobile devices.

With consecutive years of over 100% annual growth in revenues, Volantis has deployed its technology in leading global carriers, content providers and enterprises, today serving more than 140 million consumers. Since 2000, Volantis has delivered solutions for customers throughout Europe, North America and Asia to provide a more efficient path to mobile data.

“With its established engineering heritage and proven commercial expertise, Volantis is in a unique position to enable businesses to create significantly greater value in a mobile environment for their branded products and services,” said Matthew Harris, Chief Executive Officer of Volantis. “Our expanded suite of products gives customers a significantly higher level of flexibility, enhanced creativity and faster time to market to develop and deliver mobile content. We can now better address the strong demand in Europe and the US and aggressively pursue new markets for us in Asia and Latin America.”

Paul Whitehead, Head of Business Development at Channel 4 New Media, said: "Mobile is a key component of our new media strategy and Volantis has been key to the launch of our first successful mobile portal. With big plans for a number of new services, we are working closely with Volantis to ensure a compelling mobile experience to viewers, regardless of the mobile device they use."

Richard Horton, VP Mobile Portals and Content Delivery, T-Mobile, said "We have worked successfully with Volantis since 2003 and today T-Mobile uses Volantis to deliver its t-zones consumer portal to a wide range of consumers in Austria, Germany, the Netherlands and the UK."

"Mobile operators and content providers require off-the-shelf content delivery systems to enable them to quickly deploy new services across a full range of handsets while minimizing cost and complexity," said Tony Cripps, analyst at Ovum. "Successful vendors will be those that address these requirements with a well-defined base platform of market-tested mobile data capabilities and a range of application-specific packages to help enable the migration of the Internet to mobile."

Volantis has enabled mobile content platforms for businesses around the globe, including Aspire, Channel 4, Discovery, eBay, lastminute.com, Hutchison 3G, MobileOne, Orange, Reuters, Telecom Italia Mobile, Telefónica Móviles, Telenor Mobil, and T-Mobile International.