Location-Based Services Offer High Revenue Potential in Competitive Mobile Communications Market

PALO ALTO, Calif., Jan. 16 /PRNewswire/ -- Location-based services (LBS)have been increasingly on the radar screen for a wide variety of carriers.There has been intense scrutiny on how LBS initiatives can enhance averagerevenue per user (ARPU) and reduce churn. Frost & Sullivan (http://www.wireless.frost.com ) reveals that revenue inthis industry totaled just $91.2 million in 2004 and can reach over$600 million by 2008. If you are interested in a virtual brochure, which provides manufacturers,end users and other industry participants an overview of the latest analysisof the U.S. Consumer Location-based Service Markets - Enhancing Carrier ARPUThrough LBS, then send an email to Mireya Castilla, Corporate Communicationsat mireya.castilla@frost.com with the following information: your full name,company name, title, telephone number, e-mail address, city, state, andcountry. We will send you the information via email upon receipt of the aboveinformation. "The variety and breadth of possible applications and services in LBS,from pure content and advertising, to emergency 911 (E911), navigational aids,social networking, and tracking services highlight its adaptability," explainsFrost & Sullivan Industry Research Manager Brent Iadarola. "Research ontrends in LBS adoption indicates that companies regard location as a 'killer-enabler' to existing services, rather than chase the elusive next 'killerapplication'." Middleware platforms leveraging advancements in location determinationtechnologies and the proliferation of assisted global positioning system(A-GPS) handsets comprise the essential ingredients for a compelling,commercial LBS suite moving into place. With high overall performance and widespread location coverage even inareas of low-cell density, A-GPS is likely to emerge as the long-termtechnology of choice for operators in North America. Carriers' decisionwhether to spread capital expenditures over a greater period of time andprovide incremental services to customers will affect their future. Bydelaying services, the carriers may be able to save costs on intermediateinfrastructure; however, they risk losing customers to competitors with firstmover advantages. "In contrast to fixed Internet, users in the mobile environment aredemanding personalized, localized, and timely access to content and services,"explains Iadarola. "LBS with user-friendly application categories such asmobile resource management (MRM), entertainment, information services, andsecurity services are likely to be successful commercially." The aggressive marketing of commercial LBS, growing traction of LBSofferings, as well as sophisticated and integrated LBS are some of the mainfactors that are likely to heighten the growth and revenue potential of theseservices in the future. U.S. Consumer Location-based Service Markets - Enhancing Carrier ARPUThrough LBS is part of the Next Generation Mobile Communications Subscriptionthat evaluates the competitive landscape of LBS in the United States. It alsoassesses technologies such as A-GPS, EOTD, U-TDOA, AFLT, Cell ID and discussesdueling architectures such as control and user plane. This research servicealso includes market forecasts, application trends and data on usage trends.Executive summaries and analyst interviews are available to the press. Frost & Sullivan, a global growth consulting company, has been partneringwith clients to support the development of innovative strategies for more than40 years. The company's industry expertise integrates growth consulting,growth partnership services, and corporate management training to identify anddevelop opportunities. Frost & Sullivan serves an extensive clientele thatincludes Global 1000 companies, emerging companies, and the investmentcommunity by providing comprehensive industry coverage that reflects a uniqueglobal perspective and combines ongoing analysis of markets, technologies,econometrics, and demographics. For more information, visithttp://www.frost.com .U.S. Consumer Location-based Service Markets - Enhancing Carrier ARPU Through LBS F462-65