Location-Based Services Offer High Revenue Potential in Competitive Mobile Communications Market

PALO ALTO, Calif., Jan. 16 /PRNewswire/ -- Location-based services (LBS)
have been increasingly on the radar screen for a wide variety of carriers.
There has been intense scrutiny on how LBS initiatives can enhance average
revenue per user (ARPU) and reduce churn.
Frost & Sullivan (http://www.wireless.frost.com ) reveals that revenue in
this industry totaled just $91.2 million in 2004 and can reach over
$600 million by 2008.
If you are interested in a virtual brochure, which provides manufacturers,
end users and other industry participants an overview of the latest analysis
of the U.S. Consumer Location-based Service Markets - Enhancing Carrier ARPU
Through LBS, then send an email to Mireya Castilla, Corporate Communications
at mireya.castilla@frost.com with the following information: your full name,
company name, title, telephone number, e-mail address, city, state, and
country. We will send you the information via email upon receipt of the above
information.
"The variety and breadth of possible applications and services in LBS,
from pure content and advertising, to emergency 911 (E911), navigational aids,
social networking, and tracking services highlight its adaptability," explains
Frost & Sullivan Industry Research Manager Brent Iadarola. "Research on
trends in LBS adoption indicates that companies regard location as a 'killer-
enabler' to existing services, rather than chase the elusive next 'killer
application'."
Middleware platforms leveraging advancements in location determination
technologies and the proliferation of assisted global positioning system
(A-GPS) handsets comprise the essential ingredients for a compelling,
commercial LBS suite moving into place.
With high overall performance and widespread location coverage even in
areas of low-cell density, A-GPS is likely to emerge as the long-term
technology of choice for operators in North America. Carriers' decision
whether to spread capital expenditures over a greater period of time and
provide incremental services to customers will affect their future. By
delaying services, the carriers may be able to save costs on intermediate
infrastructure; however, they risk losing customers to competitors with first
mover advantages.
"In contrast to fixed Internet, users in the mobile environment are
demanding personalized, localized, and timely access to content and services,"
explains Iadarola. "LBS with user-friendly application categories such as
mobile resource management (MRM), entertainment, information services, and
security services are likely to be successful commercially."
The aggressive marketing of commercial LBS, growing traction of LBS
offerings, as well as sophisticated and integrated LBS are some of the main
factors that are likely to heighten the growth and revenue potential of these
services in the future.
U.S. Consumer Location-based Service Markets - Enhancing Carrier ARPU
Through LBS is part of the Next Generation Mobile Communications Subscription
that evaluates the competitive landscape of LBS in the United States. It also
assesses technologies such as A-GPS, EOTD, U-TDOA, AFLT, Cell ID and discusses
dueling architectures such as control and user plane. This research service
also includes market forecasts, application trends and data on usage trends.
Executive summaries and analyst interviews are available to the press.

Frost & Sullivan, a global growth consulting company, has been partnering
with clients to support the development of innovative strategies for more than
40 years. The company's industry expertise integrates growth consulting,
growth partnership services, and corporate management training to identify and
develop opportunities. Frost & Sullivan serves an extensive clientele that
includes Global 1000 companies, emerging companies, and the investment
community by providing comprehensive industry coverage that reflects a unique
global perspective and combines ongoing analysis of markets, technologies,
econometrics, and demographics. For more information, visit
http://www.frost.com .

U.S. Consumer Location-based Service Markets - Enhancing Carrier ARPU Through
LBS
F462-65

Contact:
Mireya Castilla
Corporate Communications - North America
P: 210.247.3830
F: 210.348.1003
E: mireya.castilla@frost.com

Janina Hillgrub
Corporate Communications - Europe
P: +49 (0) 69 77 0 33 11
F: +49 (0) 69 23 45 66
E: janina.hillgrub@frost.com

Sarah Lourdes
Corporate Communications - Asia Pacific
P: +603 6204 5878
F: +603 6201 7402
E: sarah.lourdes@frost.com

Sharmin Jassal
Corporate Communications - Australia
P: +61 2 8247 8900
F: +61 2 9252 8066
E: sharmin.jassal@frost.com

http://www.frost.com

Keywords in this release: Location-based services, LBS, United States,
average revenue per user, ARPU, assisted global positioning system, A-GPS,
enhanced observed time difference, E-OTD, uplink time difference of arrival,
U-TDOA, code-division multiple access, CDMA, advanced forward link
trilateration, AFLT, Cell ID, mobile resource management, MRM, research,
information, market, trends, technology, service, forecast, market share


SOURCE Frost & Sullivan
Web Site: http://www.frost.com http://www.wireless.frost.com