Google Personalizes Mobile Phones

Mobile phone users can go from simply having Google services available to getting phone-friendly personalized content on those devices.

Google wants to get very personal with you, and not just on your PC. If you let them, Google will be at your side, wherever you go (and can get a decent signal on your phone.) The search advertising company launched a mobile version of its personalized home for cellphones.

Users of Google personalized home can login from a PC and add content to to that homepage. Then by visiting Google from the mobile phone and logging in from there to the personalized home, the content modules show up on the mobile phone.

Once inside Google, Gmail message previews, weather, and stock information appears, all as designated by you, the user. The feature that seems to be getting attention is the delivery of RSS or Atom feeds to the mobile phone.

Forrester's Charlene Li blogged about the service's debut, and noted it's "an easy way to get my RSS feeds on my Blackberry!" When she asked Google about shifting the order in which content gets displayed on a mobile phone, Google director of product management for mobile Deep Nashir hinted that feature could be available in the future.

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