3G Users Could Potentially Reach 22.67 Million in 2006: "Europe Ireland : Research and Markets has announced the addition of Telecom Operation--Focus Report on 3G Customer Demands 2005 to their offering.
Facing varied results of overseas 3G implementations and uncertainty about securing 3G licenses in China, service providers need to carefully measure the opportunities, strive for an advantageous competitive position, plan a profitable investment strategy and grasp a full understanding of the situation before the licenses are handed out in the coming 3G age. Therefore, understanding 3G customer demands has become one of the most pressing needs for service providers in the current stage. Answering these needs will have a strong impact on the service provider's decisions regarding network construction, user development methods and marketing strategies.
Based both on qualitative and quantitative methods this report applies a research method of combining secondary analysis with in dept primary research into the consumption habits of potential 3G users that have the desire and capability to consume mobile communication and 3G services. The report also gives marketing suggestions targeted at specific market segments. Its value mainly lies in:
-- The Forecasts of the number of potential 3G users in large and medium Chinese cities.
It has been predicted that the number of potential 3G users in big and medium cities in China in the initial implementation phase. This provides a foundation for the service providers to determine the investment strength, progress and coverage of 3G network construction, and made it possible to help them construct a 3G network step by step, provided services by utilizing network capacity economically and effectively and optimize the network return on investment (ROI). This is based on a long-term examination of service provider development, user'"