RBC Selects NAVTEQ Direct Access to Enhance Location Accuracy


July 16 -- NAVTEQ (NYSE: NVT), a leading global provider of digital map data for location-based solutions and vehicle navigation, today announced that RBC, Canada's largest bank by assets, has chosen to participate in NAVTEQ's Direct Access program and provide thousands of its bank branch and ATM locations to mobile consumers using NAVTEQ digital maps in navigation systems and internet-based and wireless mapping applications. The NAVTEQ map is consulted an estimated 90 million times per day by users of installed vehicle navigation systems, portable navigation systems and wireless and internet-based mapping applications making it the most widely used digital map worldwide. Because of their participation in Direct Access, each of RBC's most up-to-date locations will be precisely located on the NAVTEQ map enabling a large community of mobile consumers to see and route to newly opened locations and avoid routing to closed locations. Denise Doyle, VP Business Affairs, NAVTEQ, sees the project as enhancing the driver's experience, "We know that mobile consumers are increasingly relying on their navigation systems to route them to the places of businesses they need including banks and ATMs. Often, the decision of who to do business with is based on who's in the vicinity. RBC will now be able to impact this large and growing user community and ensure their most updated locations are accessible, regardless of the type of device or map application they are using".RBC joins a growing list of merchants becoming a part of NAVTEQ Direct Access. Having up to date locations included in the industry's leading digital map is an emerging point of competitive advantage for companies operating retail locations of particular use to drivers such as banks/ATMs, gas stations, stores and restaurants. About NAVTEQNAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,800 employees located in 167 offices and in 28 countries.