Thursday, July 05, 2007

Appello is establishing a partnership with Mappy for online mobile navigation on Java technology

July 05, 2007
Company: AppelloIndustry: Location-based Services (LBS)Location: Gothenburg, Sweden
Gothenburg, Sweden -- Appello, the leading online navigation provider, and Mappy, European leader of location based services (LBS) and geotargeting information, have agreed to partner for online mobile navigation on the Java platform as an extended service for Mappy navigation services on mobile phones. Hereby the first truly complete offering is made available by merging a strong consumer brand, a leading internet mapping web portal and the best of online mobile navigation.
After several successful launches of mobile navigation services with leading telecom operators, distributors, mobile phone manufacturers and system providers, Appello has now established a partnership with yet another innovative and ambitious company in the mapping and GPS navigation area, Mappy SA – the European leader in geotargeting solutions on the internet and handheld devices through and B2B location based services.
“We are very proud to have established a partnership with Mappy, clearly one of the leading companies in geotargeting information services on the web and B2B location based services”, says Martin Svensson, CEO at Appello. “For Appello this is yet another confirmation that we are on the right track, both in terms of technology and business strategy. This partnership will further reinforce our position as Europe’s leading online navigation provider”.
Online navigation offers combine navigation on mobile phones and web portal connectivity. Utilizing the strength of each of these components, online mobile navigation and a comprehensive mapping web portal, an extremely attractive end-user experience can be offered.
About Appello and Wisepilot Appello is a leading provider of mobile GPS navigation services and offers turn-key solutions to mobile network operators and business customers. Appello has developed WISEPILOT™, a unique and award-winning navigation platform for mobile devices providing applications to the automotive and telecom industries. Appello's customers include some of Europe's largest mobile network operators, telecom distributors, mobile phone manufacturers and telecom system integrators. Appello has its headquarters in Gothenburg, Sweden.
For more information, visit
About Mappy Mappy, 100% subsidiary of PagesJaunes Group, a Euronext listed company, designs, develops and markets LBS and navigation solutions for consumer and corporate markets., with 11 million unique visitors in Europe1, is a global service available in 13 languages and accessible via the Internet, mobile phones and PND. Through these different media, Mappy allows their visitors to use GPS navigation, plan trips, print maps, search local services and see photos. Corporations who advertise on Mappy’s media or integrate our LBS-solutions onto their web portals, make their network and brand benefit from a sound visibility.
For more information, visit
Martin Svensson ( +46 730 255 299

No comments: